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Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Tomasz Tunguz

Should you price your SaaS per seat or per use? Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. Value/ Usage. Intermittent. Intermittent.

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The hamburger model is a winning go-to-market strategy

TechCrunch

RIBS: The messaging framework for every company and product. Bottom-up SaaS: A framework for mapping pricing to customer value. Bottom-up SaaS: A framework for mapping pricing to customer value. Should your SaaS startup embrace a bottom-up GTM strategy? The hamburger go-to-market strategy.

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Having earned “scars and stripes” at various startups, Heskins recently joined “tech for good” company Big Lemon as a part-time head of growth, but still offers her services to other teams as a SaaS and early-stage startup marketing consultant. Why have you decided to focus on SaaS startups?

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

Here’s just one example from Y Combinator’s Summer 2013 Demo Day: Positioning itself as the “FedEx of today,” it hopes to provide a logistics framework that goes beyond food and can be used for any type of on-demand order. The opportunity that the company sees has really forced us to reallocate resources and strategy,” said Brown.

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How to Package and Price Embedded Analytics

This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? Brought to you by Logi Analytics.

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TechCrunch+ roundup: SaaS success stats, leveraging ad tech chaos, 2022 layoff trends

TechCrunch

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. According to its findings, SaaS founders should target at least 80% and aim to surpass 110%.

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Social care SaaS maker Birdie tops up with $30M

TechCrunch

The SaaS platform provides care workers a suite of digital tools to support their work by streamlining admin and patient management while enabling real-time visibility into care events — helping keep family members informed of important details around their loved one’s care. .” In Birdie’s home market of the U.K.,

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