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Our Investment Framework Post-COVID-19

500

The post Our Investment Framework Post-COVID-19 appeared first on 500 Startups. From taking all aspects of our accelerators digital (including our Demo Day) to rethinking the opportunities of the future, we’ve taken this moment to analyze what innovations can come from this time and new opportunities that arise from our changing environment.

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These 5 strategies made us $10M+ EACH

OkDork

At AppSumo, we’ve tested hundreds of strategies. Today, I’ll be revealing the 5 strategies that made us over $10M EACH. When everyone is using the same marketing strategy, it’s hard to get a great return on your marketing budget. After the Dropbox giveaway, we realized how powerful this marketing strategy truly was.

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Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Tomasz Tunguz

Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. Those are some of the chestnuts from the session, and they provide a rough framework.

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The hamburger model is a winning go-to-market strategy

TechCrunch

RIBS: The messaging framework for every company and product. Bottom-up SaaS: A framework for mapping pricing to customer value. Bottom-up SaaS: A framework for mapping pricing to customer value. Should your SaaS startup embrace a bottom-up GTM strategy? The hamburger go-to-market strategy. David Cahn. Contributor.

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How to Package and Price Embedded Analytics

This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? Brought to you by Logi Analytics.

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Point Your CEO in the Right Direction: Operating a Customer Council

The Seraf Compass

You know that many startups fail to take advantage of one of the best kept secrets of product management and company strategy, the customer council. Here is how to operate one and some important traps for the unwary that you can use as a framework when you talk to your CEOs about the concept.

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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Use a podcast readiness framework Think you’re ready to launch a branded podcast? Podcasts have a lot of upside for marketers.