7 Components of a Powerful Pitch


By: Tricia Reinken, Partner Marketing, HubSpot for Startups (a GAN Corporate Partner). 4 Identify Your Target Market. Do you plan to go after B2C or B2B markets? This helps the investor to size the market you are targeting and make a quicker decision to invest.

25 Statistics Every Business Needs to Know In 2020

Wesley Cherisien

The rate at which digital marketing is changing is astronomical, and that has made it difficult for companies to remain abreast of the industry standards. To help put things into perspective, below are 25 marketing stats that show the current state of the industry.

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5 Ways to Revitalize Your Sales Efforts During Tough Times


Almost 30 percent of consumers said they’re not delaying any purchases, and only 50 percent of B2B buyers said they are. That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead.

Five Low-Cost Customer Acquisition Tactics for Startups


Content Marketing. Content marketing is one of the most popular customer acquisition strategies out there. Implementing an effective content marketing strategy is one of the best ways to establish legitimacy and authenticity as a new business. . Social Media Marketing.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The gig economy, cannabis and car data are tech-election winners in 2020


The next billion-dollar e-commerce company will be a B2B marketplace. Merritt Hummer of Bain Capital Ventures breaks it down in a big guest post for Extra Crunch: [I]t’s no wonder B2B e-commerce has been slower to digitize than B2C. The good news for B2B marketplace founders is that, based on the parameters above, there are many creative ways to extract value from transactions that go beyond the GMV take rate. Is fintech’s Series A market hot, or just overhyped?

Adobe’s Gary Specter Talks E-commerce and How to Make Shifts to Support New Shoppers

Smart Hustle Magazine

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Get personalized, content-led experiences into market faster with Adobe Experience Manager, which combines digital asset management with the power of a content management system.

Why Content Matters

Wesley Cherisien

Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals. They actively use social media marketing activities and utilize blogs, tweets and photos to build an online presence. Why Content Matters?

[Freightos in Business Insider] E-commerce giant Alibaba expands its US presence with new programs designed to help small business owners struggling during the coronavirus


trillion B2B market. The Chinese e-commerce juggernaut announced it is launching three new products to assist American small businesses navigate pandemic-related difficulties, while simultaneously capitalizing on the $23.9 The resources — which are designed to help with cashflow, shipping and fulfillment, and digital networking — come nearly a year after Alibaba first began courting American small business owners with its first spate of digital tools. Read more here.

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten - VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market .

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

The Expanding Role of Marketing in SaaS Companies

Tomasz Tunguz

The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase.

Big corporations are just slow to act.


If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? The corporate B2B sales cycle produces a harshly binary outcome: either the company dies while waiting for a corporate client to sign the paperwork and remit the funds, or else it delivers gigantic outsized sales with relatively little effort. The great advantage of the B2B market is the potentially huge size of revenues from just one sale.