B2B marketing Related Topics 
This is going to be BIG.
MAY 2, 2025
Theres a whole post to be written about this, but every basic B2B marketing strategy, which is what deal flow generation is (with money as the product) would include generating inbound. To some extent, this is also where referrals get generated.
Tomasz Tunguz
JULY 6, 2023
What does that mean for B2B marketers? Threads , Facebook’s newest social product & direct Twitter competitor, has surged to 70m monthly active users (MAU) as of this morning. About 1350m users open the Instagram app every month. About 368m click on Twitter’s blue bird, 72% fewer.
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TechCrunch
OCTOBER 25, 2021
Now a Berlin-based startup called Billie that has built a similar service — but specifically targeting B2B transactions — is seeing a lift of its own boat from that rising tide. .
The Seraf Compass
MAY 18, 2022
Nicolas Biet is a partner in The Faktory Fund, a private early-stage investment fund, which invests in startups developing disruptive technology that enables new products to take worldwide leadership in B2B markets primarily in the Internet of Things and Software as a Service (SaaS) startups located in BeNeLux and France.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization.
Revolution
APRIL 6, 2021
As a result, they lack the ability to extract valuable engagement metrics, integrate content and data with their existing marketing / CRM technology stacks, or effectively atomize and recycle their content in a highly engaging manner across marketing channels.
TechCrunch
JULY 5, 2021
and Germany in particular — they are Europe’s two biggest markets for home improvement and gardening. ManoMano sells products to hobbyists and also targets the B2B market with ManoManoPro. With today’s funding round, the company wants to develop its activities in the U.K.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Advertiser: ZoomInfo
Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. This buyer’s guide will cover: Buying Considerations. Database Audits.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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