[Bizzabo in GlobeNewswire] Bizzabo Recognized as a Leader in B2B Marketing Events Management Solutions by Independent Research Firm


NEW YORK, March 08, 2021 (GLOBE NEWSWIRE) — Bizzabo, the world’s leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report.

Revealed: Why Acknowledging a B2B Customer’s Emotions is So Important

Entrepreneur's Handbook

Research dispels a common myth about B2B customers and challenges traditional B2B marketing approaches Continue reading on Entrepreneur's Handbook ». sales startup marketing writing b2b


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted


By Revolution Ventures Managing Partner David Golden and VP Alex Shtarkman As voracious consumers of podcasting content, we could not be more excited to announce our investment in Indianapolis-based Casted , a company reinventing the traditional digital content marketing playbook.

[Bizzabo in Yahoo Finance] Bizzabo Joins Adobe Exchange Partner Program To Enable Marketers To Run and Measure Virtual and Hybrid Events


This collaboration brings together the unique positioning of both technologies and further strengthens Bizzabo’s mission of enabling B2B marketers to manage, measure and grow professional events across the globe in any format — virtual, in-person or hybrid. NEW YORK, Feb.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Cybersecurity training startup Hack The Box raises $10.6M Series A led by Paladin Capital


In the B2C market it provides monthly and annual subscriptions that provide unrestricted access to the training content and in the B2B market, it provides bi-annual and annual licenses which provide access to dedicated adversarial training environments with value-added admin capabilities.

25 Statistics Every Business Needs to Know In 2020

Wesley Cherisien

The rate at which digital marketing is changing is astronomical, and that has made it difficult for companies to remain abreast of the industry standards. To help put things into perspective, below are 25 marketing stats that show the current state of the industry.

Revolution Ventures backs Casted in B2B-focused podcast play


The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. Historically, podcasts have been aimed at consumers.

ManoMano raises $355 million for its home improvement e-commerce platform


So why did the company raise given that it’s already in a strong position to replicate the same model in other European markets? and Germany in particular — they are Europe’s two biggest markets for home improvement and gardening.

B2B social management platform Oktopost raises $20M growth round with Expedition


Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. Daniel and Liad have built the best product in the market to serve this need.

media 99

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Five Low-Cost Customer Acquisition Tactics for Startups


Content Marketing. Content marketing is one of the most popular customer acquisition strategies out there. Implementing an effective content marketing strategy is one of the best ways to establish legitimacy and authenticity as a new business. . Social Media Marketing.

media 173

Adobe’s Gary Specter Talks E-commerce and How to Make Shifts to Support New Shoppers

Smart Hustle Magazine

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys.

5 Ways to Revitalize Your Sales Efforts During Tough Times


Almost 30 percent of consumers said they’re not delaying any purchases, and only 50 percent of B2B buyers said they are. That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead.

15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19


Entrepreneurs can go on the offensive during this stage by focusing on a more profitable foundation, attracting top talent and grabbing market share from weakened competitors.”. The most important thing you can do is to plan for a market that looks different from the one you’ve known.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’


Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff.

SaaS 105

Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools


That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

Elior acquires food delivery startup Nestor


Following the acquisition, Nestor is going to focus more and more on the B2B market. Corporate catering company Elior has acquired French startup Nestor for an undisclosed amount.

[Freightos in Business Insider] E-commerce giant Alibaba expands its US presence with new programs designed to help small business owners struggling during the coronavirus


trillion B2B market. The Chinese e-commerce juggernaut announced it is launching three new products to assist American small businesses navigate pandemic-related difficulties, while simultaneously capitalizing on the $23.9

A Quick Diagnostic to Determine if Your Sales & Marketing Teams are Aligned

Tomasz Tunguz

How do you tell if your sales team and marketing team are working well together? The marketing pipeline trend should be the pipeline for this quarter, pipeline that’s available to close (ATC). If the marketing slope is up and the bookings slope is up, the teams are aligned.

Why Content Matters

Wesley Cherisien

Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals. They actively use social media marketing activities and utilize blogs, tweets and photos to build an online presence. Why Content Matters?

The Expanding Role of Marketing in SaaS Companies

Tomasz Tunguz

The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase.

How to Effectively Develop a Personal Brand to Build Credibility and Trust


However, it can be challenging for an entrepreneur to establish trust when a business is brand new to the market. Now it’s time to determine where your target market is when it comes to various social media platforms.

Big corporations are just slow to act.


If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? The corporate B2B sales cycle produces a harshly binary outcome: either the company dies while waiting for a corporate client to sign the paperwork and remit the funds, or else it delivers gigantic outsized sales with relatively little effort. The great advantage of the B2B market is the potentially huge size of revenues from just one sale.

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market .

The gig economy, cannabis and car data are tech-election winners in 2020


The next billion-dollar e-commerce company will be a B2B marketplace. Merritt Hummer of Bain Capital Ventures breaks it down in a big guest post for Extra Crunch: [I]t’s no wonder B2B e-commerce has been slower to digitize than B2C. The good news for B2B marketplace founders is that, based on the parameters above, there are many creative ways to extract value from transactions that go beyond the GMV take rate. Is fintech’s Series A market hot, or just overhyped?

Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market .