[Freightos in Business Insider] E-commerce giant Alibaba expands its US presence with new programs designed to help small business owners struggling during the coronavirus

OurCrowd

trillion B2B market. The Chinese e-commerce juggernaut announced it is launching three new products to assist American small businesses navigate pandemic-related difficulties, while simultaneously capitalizing on the $23.9

Adobe’s Gary Specter Talks E-commerce and How to Make Shifts to Support New Shoppers

Smart Hustle Magazine

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten - VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market .

The Expanding Role of Marketing in SaaS Companies

Tomasz Tunguz

The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Big corporations are just slow to act.

Berkonomics

If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? The great advantage of the B2B market is the potentially huge size of revenues from just one sale. By David Steakley.