B2B marketing tactics that can help move the needle

TechCrunch

Ryan Narod leads marketing at Mutiny , a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Help TechCrunch find the best growth marketers for startups. Ryan Narod. Contributor. Share on Twitter.

Billie, a buy now, pay later specialist for the B2B market, raises $100M on a $640M valuation

TechCrunch

Now a Berlin-based startup called Billie that has built a similar service — but specifically targeting B2B transactions — is seeing a lift of its own boat from that rising tide. . A logical question might be why B2C giants in the BNPL space are not doing more B2B business directly.

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[Bizzabo in GlobeNewswire] Bizzabo Recognized as a Leader in B2B Marketing Events Management Solutions by Independent Research Firm

OurCrowd

NEW YORK, March 08, 2021 (GLOBE NEWSWIRE) — Bizzabo, the world’s leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report.

Fund Investor Profile Series: Nicolas Biet, Partner, The Faktory Fund

The Seraf Compass

This profile is the sixth in a series of interviews highlighting the work of interesting fund investors.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Revealed: Why Acknowledging a B2B Customer’s Emotions is So Important

Entrepreneur's Handbook

Research dispels a common myth about B2B customers and challenges traditional B2B marketing approaches Continue reading on Entrepreneur's Handbook ». sales startup marketing writing b2b

7 Components of a Powerful Pitch

GAN

By: Tricia Reinken, Partner Marketing, HubSpot for Startups (a GAN Corporate Partner). 4 Identify Your Target Market. Do you plan to go after B2C or B2B markets? This helps the investor to size the market you are targeting and make a quicker decision to invest.

UK-based Playter closes $55M round for its BNPL platform aimed at SMEs

TechCrunch

million to expand its B2B BNPL solution. is launching BNPL to a B2B market with €4 million. The latest to enter the BNPL field attacking the B2B/SME market is Playter , a London-based BNPL platform aimed at SMEs.

[Bizzabo in Yahoo Finance] Bizzabo Joins Adobe Exchange Partner Program To Enable Marketers To Run and Measure Virtual and Hybrid Events

OurCrowd

This collaboration brings together the unique positioning of both technologies and further strengthens Bizzabo’s mission of enabling B2B marketers to manage, measure and grow professional events across the globe in any format — virtual, in-person or hybrid. NEW YORK, Feb.

25 Statistics Every Business Needs to Know In 2020

Wesley Cherisien

The rate at which digital marketing is changing is astronomical, and that has made it difficult for companies to remain abreast of the industry standards. To help put things into perspective, below are 25 marketing stats that show the current state of the industry.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Finding Your Professional Community – 3 Things To Look For

Smart Hustle Magazine

Especially in specific fields like B2B marketing and sales, it can be incredibly valuable to connect with peers in similar positions, swap advice and even vent about frustrations. By Justin Levy, Demandbase , Director, Social and Influencer Marketing.

Cybersecurity training startup Hack The Box raises $10.6M Series A led by Paladin Capital

TechCrunch

In the B2C market it provides monthly and annual subscriptions that provide unrestricted access to the training content and in the B2B market, it provides bi-annual and annual licenses which provide access to dedicated adversarial training environments with value-added admin capabilities.

Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. Historically, podcasts have been aimed at consumers.

ManoMano raises $355 million for its home improvement e-commerce platform

TechCrunch

So why did the company raise given that it’s already in a strong position to replicate the same model in other European markets? and Germany in particular — they are Europe’s two biggest markets for home improvement and gardening.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Five Low-Cost Customer Acquisition Tactics for Startups

GAN

Content Marketing. Content marketing is one of the most popular customer acquisition strategies out there. Implementing an effective content marketing strategy is one of the best ways to establish legitimacy and authenticity as a new business. . Social Media Marketing.

B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. Daniel and Liad have built the best product in the market to serve this need.

media 101

E-bike subscription service Dance adds new cities and mopeds

TechCrunch

Finally, Dance wants to address the B2B market with a new Dance for Business offering. After raising nearly $20 million a few months ago, Berlin-based startup Dance is expanding its electric bike subscription service to a handful of new cities.

Four Steps to Running a Successful Business From Another City

Entrepreneurs' Organization

Ditch geographic marketing. For the past few years, my company has focused on building a marketing machine that attracts leads worldwide. He’s the founder and CEO of LinkedSelling , a B2B marketing firm that specializes in LinkedIn lead generation campaigns.

Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Adobe’s Gary Specter Talks E-commerce and How to Make Shifts to Support New Shoppers

Smart Hustle Magazine

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys.

Slope brings on new CFO, customers, capital as it rises to offer businesses buy now, pay later

TechCrunch

That’s not much of a surprise, given that the buy now, pay later market size was valued at $16 billion in 2021 and is poised to grow nearly six times by 2029. Slope takes in first capital with visions of being ‘Stripe for global B2B payments’.

EduMe raises $20M to scale its corporate learning platform targeting gig workers and other ‘deskless’ employees

TechCrunch

“Deskless” workers have become a big focus for tech companies looking for new opportunities in the B2B market, and today a startup targeting this segment with e-learning tools is announcing a round of funding to fuel its own growth.

VertoFX picks up $10M for cross-border payments play in emerging markets

TechCrunch

VertoFX , a global B2B payments platform that allows small and medium-sized enterprises (SMEs) to make payments to their suppliers, today announced that it has closed $10 million in Series A funding. based Nigerians took an emerging markets approach.

YC-backed Amenli raises $2.3M to provide insurance to Egyptian consumers

TechCrunch

South Africa makes up a large bulk of it; without it, the continent is on a 1% to 2% rate even with other developed technology and financial markets like Kenya, Nigeria and Egypt. The insurance market is still one of the industries least disrupted by technology on the continent.

5 Ways to Revitalize Your Sales Efforts During Tough Times

StartupNation

Almost 30 percent of consumers said they’re not delaying any purchases, and only 50 percent of B2B buyers said they are. That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead.

Goalsetter raises $15 million to go B2B with children’s financial literacy app

TechCrunch

After having children, and working for Nickelodeon, Discovery Education and ESPN, she realized there was a huge gap in the market when it comes to how we talk to kids about money. This Series A financing is important in that it marks the company’s entrance into the B2B market.

Making Failure Your Friend

Entrepreneurs' Organization

When I had to close my B2B marketing and branding agency in September of 2014, that feeling of optimism shifted toward scarcity and desperation. By Russ Perry, an EO Arizona member and f ounder of Design Pickle.

15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19

StartupNation

Entrepreneurs can go on the offensive during this stage by focusing on a more profitable foundation, attracting top talent and grabbing market share from weakened competitors.”. The most important thing you can do is to plan for a market that looks different from the one you’ve known.

Goldcast spotlights which event attendees will be your next customer

TechCrunch

The global event management software market size jumped from $1.5 With B2B technology companies spending an average of 25% to 40% of their budgets on marketing events each year to meet their pipeline goals, Goldcast is hoping to shed some light on the “black box” that is event revenue impact.

A Quick Diagnostic to Determine if Your Sales & Marketing Teams are Aligned

Tomasz Tunguz

How do you tell if your sales team and marketing team are working well together? The marketing pipeline trend should be the pipeline for this quarter, pipeline that’s available to close (ATC). If the marketing slope is up and the bookings slope is up, the teams are aligned.

Which software consultants do startups love to work with?

TechCrunch

Working with them] allowed us to get a first iteration of product to market from scratch in three months. They] helped, and are still helping, to translate our idea to a market-ready solution that customers love.”. ” Help TechCrunch find the best growth marketers for startups.

Why Content Matters

Wesley Cherisien

Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals. They actively use social media marketing activities and utilize blogs, tweets and photos to build an online presence. Why Content Matters?

[Freightos in Business Insider] E-commerce giant Alibaba expands its US presence with new programs designed to help small business owners struggling during the coronavirus

OurCrowd

trillion B2B market. The Chinese e-commerce juggernaut announced it is launching three new products to assist American small businesses navigate pandemic-related difficulties, while simultaneously capitalizing on the $23.9

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use?

Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.