Will Anyone Care? Building an Exit Strategy

The Seraf Compass

Early stage investors might not view it this way, but… until a company has some form of financial exit (e.g. acquisition or IPO), you are really more like a donor than an investor!

Culture Eats Strategy for Breakfast

Entrepreneurs' Organization

It is mind-boggling how much time and money is invested in “strategy” at many companies—with some larger organizations even hiring a full-time person or team to oversee “strategy and innovation.” While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. After culture eats breakfast, it continues to chomp its way through strategy for lunch and dinner, too!


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5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

Here are five common bases for brand positioning strategies to help control how the market sees your business and help set your business up for success. A convenience-based positioning strategy is one that communicates you can help to make the customers’ lives easier.

Warrior strategies to help you thrive in 2021

Entrepreneurs' Organization

The qualities I imagined a warrior would need to get through a crisis were: focus, strength (good health), caring for the needs of others (your customers/staff), standing up for beliefs (purpose), foresight (strategy), faith and determination.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

3 Effective Revenue Strategies to Use When Starting a Business


However, by having all of this well thought out beforehand, you can save your nerves, and instead of coming up with strategies from scratch, you have a base to build from. This should start with revenue strategies. When setting your pricing strategy , be careful.

6 Simple strategies to market your mobile app

Entrepreneurs' Organization

So, developing and marketing a mobile app in 2021 is a smart strategy to propel your business forward. . Here are a few strategies to help you market your mobile app. The aim is not to copy them; it’s to pick out their strategies and evaluate their impact.

3 strategies to cultivate comprehensive entrepreneurship ecosystems

Venture Well

During our first virtualOPEN conference, we gathered expert panelists to discuss the best strategies for cultivating healthy and robust entrepreneurship ecosystems. The post 3 strategies to cultivate comprehensive entrepreneurship ecosystems appeared first on VentureWell.

six strategies for teaching capstone design remotely

Venture Well

To help biomedical engineering educators transition their coursework online, we highlight six strategies around teaching capstone design remotely. The post six strategies for teaching capstone design remotely appeared first on VentureWell.

systems change: strategies to engage university stakeholders for ecosystem transformation

Venture Well

The post systems change: strategies to engage university stakeholders for ecosystem transformation appeared first on VentureWell.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Time Management and Feedback Strategies to Hone Leadership Skills


The post Time Management and Feedback Strategies to Hone Leadership Skills appeared first on InBIA

Raising Awareness about Entrepreneurship as an Economic Development Strategy

Ecosystem Builder Hub

But in too many communities entrepreneurship is an underutilized and underleveraged strategy for economic growth. Magalie Yacinthe in Winston-Salem, North Carolina echoed the importance of connecting with local civic leaders as part of her strategy to raise awareness. “I’ve

This Angel Investor Shares Why You Need an Exit Strategy from the Start


It may seem counterintuitive to think of your exit strategy in the early stages of starting and running your business, as there is much to do as a young company — product development, go-to market strategy, hiring, etc.

Meet retail’s new sustainability strategy: Personalization


Sindhya Valloppillil. Contributor. Share on Twitter. Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. More posts by this contributor.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

6 Powerful Strategies for Business Growth [Bonus Tips for Startups]

Smart Hustle Magazine

In 2008, Tyler Jorgenson was not in any position to give out strategies for business growth, as he is now. Let's look at specifically six of his strategies for business growth. 6 Powerful Strategies for Business Growth. You have to know your strategy.

Use This Ultimate Growth Strategy to Get Your First 100,000 App Users


Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get downloads and regular, sustained usage in a highly competitive market. Here’s a growth strategy that’s proven to work in the competitive app market: Develop an app you would use.

Campaign Strategies of Tech Unicorns, Revealed

Entrepreneur's Handbook

A look beyond the surface at smart strategies used to get to $1B and beyond. Continue reading on Entrepreneur's Handbook ». marketing go-to-market b2b-marketing technology entrepreneurship

4 Strategies to Integrate Ethics into Entrepreneurship Education

Venture Well

The post 4 Strategies to Integrate Ethics into Entrepreneurship Education appeared first on VentureWell. We interviewed three leaders in entrepreneurship education about several ways to teach tomorrow's entrepreneurs about ethics. Faculty entrepreneurship education teaching resources

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

It Depends: Why the right fundraising strategy for your startup is never a straight answer.

This is going to be BIG.

Talk to ten founders and ten different VCs and you’ll get roughly about 600 different suggestions as to how you should go about your fundraising strategy.

8 Tips To Improve Your Healthy Living Strategy

Startup Grind

Healthy living strategy comes with a smart plan too, you just need to focus on your pain points. But, once again - healthy living strategy is something that we all should focus on. Plan, Plan, And Plan No matter how busy you’re or how tough your timetable is healthy living strategy should be your to-do list at least thrice a week. Why Should Healthy Living Strategy Be Your Call To Action? So, let us browse through some healthy living strategy we all can afford.

The Fundamentals of Talking "Exit Strategy" with Investors

Dream It

At the seed stage, talking about exit strategy always seems a bit premature, even presumptuous. But this topic is always in the back of mind for VCs and other investors, so it’s important to formulate a plan around the topic, even if those exit strategies might change as you grow your startup. The exit strategy conversation should be nuanced, and founders should use it as a way to show investors you can think about things from different angles.

How to Create a Great Channel Strategy - Pro Tips from an Expert

Dream It

A channel sales strategy is crucial to scaling a startup. However, most startups fail to launch and execute a successful channel sales program.

A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.

How Entrepreneurs Can Prevent Problems In Their Work-From-Home Strategy

Entrepreneurs' Organization

When Pete approached me for advice, I recommended the “Failure-Proofing” strategy, which is a pragmatic and easy-to-use technique to defend against planning and project disasters. Contributed by Dr. Gleb Tsipursky , disaster avoidance expert, speaker and author. .

8 Simple Strategies for Founders To Improve Startup Culture

Entrepreneur's Handbook

Here are eight psychological concepts and strategies that will address both the intended and unintended messages that establish culture. Here’s what psychologists implement to improve team cohesion and maximize productivity.

The Growth Strategy Snowflake Used to Get to a $70 Billion Market Cap

Entrepreneur's Handbook

leadership entrepreneurship business-strategy business growthWhile having the 3rd highest revenue growth of any software IPO, ever Continue reading on Entrepreneur's Handbook ».

Best Distillation of Exit Strategies I’ve Seen

Paul G. Silva

Marty Zwilling recently published a blog post with the most concise distillation of the possible exit strategies a for-profit startup can take and why an entrepreneur should be thinking about them from very early on. Hat tip to Paul Nicolai for sending me the article! Innovation Accelerator

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

Three Strategies to Survive COVID-19 for Small Businesses in the Food Industry

Young Leaders of the Americas Initiative

Maintaining a good relationship with clients requires effort and strategy. Celina recommends not only social media strategies during the quarantine, but also providing small bonus goods and services to the client. By Verónica Vásquez Cuerno | U.S. Embassy to El Salvador.

What Is Undercover Marketing? – Strategies & Examples


Undercover marketing or stealth marketing is a marketing strategy where a company markets their product in a subtle and ‘hidden’ way, such that the consumers don’t realise that it is a marketing ploy. Undercover Marketing Strategies.

Hustle As Strategy

Tomasz Tunguz

In 1986, Amar Bhide wrote “ Hustle as Strategy ” for the Harvard Business Review. It’s not a powerful new strategy that a new leader infuses into the organization. What differentiates the best banks from the middle of the pack aren’t differentiated financial products or novel go-to-market strategies or new insights into the market. Great execution is a winning strategy.

The Often Overlooked SEO Strategy That Will Boost Your Rankings

Entrepreneur's Handbook

And consequently, help you earn more money with your writing. Continue reading on Entrepreneur's Handbook ». blogging-tips seo entrepreneurship writing marketing

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

How to DIY Your Public Relations Strategy During COVID-19


Below are several suggestions for how to develop a DIY public relations strategy and publicize your startup during COVID-19: Pursue virtual opportunities. Related: Public Relations Strategies for Small Businesses During COVID-19. Develop a guest posting strategy.