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TechCrunch+ roundup: SaaS success stats, leveraging ad tech chaos, 2022 layoff trends

TechCrunch

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. According to its findings, SaaS founders should target at least 80% and aim to surpass 110%.

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

Here’s just one example from Y Combinator’s Summer 2013 Demo Day: Positioning itself as the “FedEx of today,” it hopes to provide a logistics framework that goes beyond food and can be used for any type of on-demand order. The opportunity that the company sees has really forced us to reallocate resources and strategy,” said Brown.

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Pricing and Packaging Your B2B or Prosumer Generative AI Feature

Andreessen Horowitz

We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. These hybrid approaches include credit drawdown approaches (like Box) or flat-rate seats with credits for incremental levels of consumption (like Adobe Creative Cloud).

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The Importance of Teams and Why the Best Leaders Cultivate Them

Both Sides of the Table

It is a hugely compelling show because Zakaria covers world issues that will affect all of us in ways that are accessible and with frameworks for processing disparate information. I was watching my favorite show on TV this morning – GPS (Global Public Square) with Fareed Zakaria.

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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

In the book, I brought in 50 business leaders to advise you on how to grow your business from your basic idea through to your eventual exit and summarized it into a step-by-step framework. Regardless of the outcome, be prepared with a strategy. The focus is mostly around marketing, because this is where so many startups fail.

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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

Typically we focus on what we call “innovative companies” — whether that’s because they have a SaaS offering or they’re an innovator within a traditional industry doesn’t really matter. We then construct a framework as part of our growth program that also allows room for certain beliefs a company has.

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Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

TechCrunch

How do you think those qualities contribute to your success in working with startups and forming strategies? Marketing strategies that help find product-market fit are very different from acquiring your first 100 customers, which is very different from scaling your customer acquisition or lead generation. What value do they add?

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