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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model. Who needs to work together to make a bottom-up SaaS model work?

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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Business challenge: Scaling a SaaS business. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products. Never share your exit strategy with venture capitalists. Here are 11 tips EO members shared: 1.

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Inbound and Outbound Strategies

Entrepreneur's Handbook

A Fork In The Road Recently, I’ve been discussing strategy with a number of companies facing a common decision point. A literal fork in the road At this fork, there are two distinct and mutually exclusive types of strategies to focus on. I call them Inbound Strategies and Outbound Strategies. This is rarely successful.

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TechCrunch+ roundup: Headcount data study, SaaS sales mistakes, financial close strategies

TechCrunch

For the last 24 months, Thomvest Ventures recorded headcount data for 150 Series A to C enterprise SaaS startups, and we have the numbers. How to solve the financial close dilemma: 3 strategies that never fail. ” How to solve the financial close dilemma: 3 strategies that never fail. What are the pros and cons of each?

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

How to execute an amplified marketing strategy. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff. Let’s talk about the SaaS selloff. Thanks for reading, and have a great weekend. Walter Thompson. Senior Editor, TechCrunch+. yourprotagonist.

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Zylo, a SaaS management platform, raises $31.5M

TechCrunch

Software-as-a-service (SaaS) subscriptions have become a fixture of the modern enterprise; organizations with more than 1,000 employees use over 150 SaaS apps on average, according to BetterCloud. According to a recent survey from Workato, 57% of IT teams have received directives from the C-Suite to reduce their overall SaaS spend.

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