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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming. Slack is a notable exception.

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“Sanzo is at its best when we serve as a bridge across cultures for both AAPI and non-AAPI.” CEO Sandro Roco on building a beverage startup, what to avoid in influencer deals, & protecting the brand.

Hunter Walk

At the same time, 2018 was the summer of LaCroix and other flavored sparkling water brands across a larger $45 billion carbonated soft drink category that has been in decline in the U.S. There has to be a strategic value either in the way of bringing in a new audience or being additive to our retail distribution strategy.

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Exceptional Startups Are Needles in a Haystack. So the Best VCs Build Needle Magnets.

Hunter Walk

Most strategies are some combination of innovation and best practices along the classic five steps of venture investing: See, Pick, Win, Service, Exit. What are, in my mind, some examples of needle magnet strategies that exist today? Pick the magnet strategies which are consistent with your brand, stage, resources, and temperament.

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How to Communicate Impact Metrics to Investors

StartupNation

This article presents key strategies, backed by expert insights, to help you showcase your startup’s value and growth potential. Investors saw Evaheld as a category creator—not just a product, but a movement. This strategy will more effectively communicate your startup’s value proposition and compel investor confidence.

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CEO Gururaj Pandurangi on How ThriveStack Redefines B2B SaaS Growth with Hybrid GTM Tooling

Jason Malki

It is a new category of integrated products allowing SaaS companies to scale their product distribution by combining Self-Serve growth motions (end users can sign-up, try their products w/o talking to sales) and Product-Led Sales (Sales/CSM teams engage with users at the right time for conversion, upsell and retention).

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Taste Tomorrow Ventures’ New $30M Fund Makes First Investment in Just Ice Tea

American Entrepreneurship

Just Ice Tea: The First Strategic Investment The firms first investment from the new fund Just Ice Tea is a brand co-founded by Seth Goldman best known as co-founder of Honest Tea. We are actively seeking founders who understand that great taste, clean labels, and social responsibility must go hand in hand.

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CatalyX Ventures 2025 Champions Series Awards Honors Global Innovators

American Entrepreneurship

In 2025, the event included two core award categories: The Pioneer Award Celebrating trailblazers who have created disruptive innovations with global potential. Olena Derkach received accolades for her integration of mental health into human resources strategy, paving the way for more holistic workplace practices.