BE 2.0: When Your BHAG Forces Innovation
Paul G. Silva
FEBRUARY 11, 2025
The Millau Viaduct , consistently ranked as one of the greatest engineering achievements of modern times This post is part of my ongoing series exploring lessons from Jim Collins’s book, BE 2.0 (Beyond Entrepreneurship 2.0). Beyond Just Setting Big Goals A Big Hairy Audacious Goal (BHAG) isn’t just about thinking biggerit’s about forcing yourself to innovate when the current way of doing things won’t get you there.
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