Expert insights. Personalized for you.
Undercover marketing or stealth marketing is a marketing strategy where a company markets their product in a subtle and ‘hidden’ way, such that the consumers don’t realise that it is a marketing ploy. Undercover Marketing Strategies. MORE
2 core value: Creative Thinkers, All Jobs, All Roles. While PPE masks may not seem creative, we have put our creative stamp on them by adding fun prints, brands and sayings to what otherwise is a fairly common surgical mask. MORE
work business strategy creativity freelancingThe top questions to ask your audience Continue reading on Entrepreneur's Handbook ». MORE
Every entrepreneurial leader needs to be able to creatively think outside the box. Find Funding Fund Your Business Sell Your Business Strategic Partnerships Succession & Exit Strategies angel investors Finance Funding sell your business venture capitalists Women in Business MORE
I believe this strategy has paid off in spades. We bill it as a mixture of the best of what LA has to offer: Creativity, Startups and Capital. And maybe in some small way events like our summit give me and our team the chance to experience the creativity and stresses for a brief moment every year. 5 years ago I sat at our annual meeting bored beyond belief. MORE
Healthy living strategy comes with a smart plan too, you just need to focus on your pain points. But, once again - healthy living strategy is something that we all should focus on. Plan, Plan, And Plan No matter how busy you’re or how tough your timetable is healthy living strategy should be your to-do list at least thrice a week. Why Should Healthy Living Strategy Be Your Call To Action? So, let us browse through some healthy living strategy we all can afford. MORE
Though capitalism’s “creative destruction” is highly beneficial for society, it precludes investment certainty…A truly great business must have an enduring “moat” that protects excellent returns on invested capital. Irrespective of your point of view, the crucial lesson in all this - whether you’re a venture capitalist, crypto-buying Uber driver, or billionaire private equity buyer - stick to your strategy. MORE
However, creative leadership can bring the best out of leaders and teams during these hard times. During his early years of working remotely, he noticed the importance of encouraging creativity in teams. But how can you encourage creative leadership in your team? MORE
It turns out, though, that being a safe and selfless self often drained my energy, creativity and productivity. Not adding complementary and creative skills. MORE
Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy. Here are a few tips to integrate video into your marketing strategies and enhance your video marketing strategy. MORE
It is mind-boggling how much time and money is invested in “strategy” at many companies—with some larger organizations even hiring a full-time person or team to oversee “strategy and innovation.” While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. After culture eats breakfast, it continues to chomp its way through strategy for lunch and dinner, too! Find creative ways to assess potential recruits. MORE
marketing creative-writing writing-tips writing creativityCreate art and make a living at the same time Continue reading on Entrepreneur's Handbook ». MORE
Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. Even though my company, Nicework, was reeling, the one piece of our strategy that survived the shutdown was the idea of strategic giving. MORE
Creativity is essential for any organization if you want to keep your business moving forward. There are numerous organizations that have designed a cool, funky, creative environment for their employees to help them relax and spark creative thinking to get their projects moving forward. MORE
Creative capital is the secret sauce, not venture capital. In a guest post for TechCrunch+, he describes different types of creative capital and includes multiple examples of how startups can leverage it for success. Creative capital is the secret sauce, not venture capital. MORE
“The stress amplified to the point that I could no longer laugh” Keith Roberts, founder, author and speaker at OAKJournal , founder and creative director at Zenman , and a member of EO Colorado. MORE
Make a list of the elements you miss that brought you happiness before this crisis—and figure out creative ways to build on those. Contributed by Shawn Johal, business growth coach, leadership speaker and co-founder of DALS Lighting, Inc. MORE
When Pete approached me for advice, I recommended the “Failure-Proofing” strategy, which is a pragmatic and easy-to-use technique to defend against planning and project disasters. Contributed by Dr. Gleb Tsipursky , disaster avoidance expert, speaker and author. . MORE
All are examples of creative thinking to solve problems. Entrepreneurship is a creative activity. Those of us working from home faced the challenge of how to be creative, productive and keep our businesses alive. Creativity is a job. Contributed to EO by B. Jeffrey Madoff. MORE
However, too much dependence on search engine optimization (SEO) could hurt the creativity of your content. When it comes to SEO and creativity, which one wins? SEO vs. creativity. But is it more important to have articles that are optimized or ones that are creative? MORE
In his newest book, “The Practice: Shipping Creative Work,” author and entrepreneur Seth Godin provides the roadmap for all creative people seeking to implement change in the world through their work. Become creative, especially when it’s frightening to do so. MORE
So when it comes to adjusting your pricing strategy, how do you know if and when it’s time to raise prices? They help discuss how consumerism has changed, how businesses should navigate pricing strategies now, and how to communicate price increases to customers. MORE
His book, Creative Selection, is the first book that provides a view of the day to day environment at Apple. Ken calls this concept Creative Selection. When Ken is assigned to the iSync team, he asks a friend in marketing to help him develop a marketing strategy. Creative Selection is a great read, and provided me a new lens into the world of the single greatest consumer electronics company of our generation. I’ve wondered what it’s like to work at Apple. MORE
We pivoted a lot of media plans and creative work—often multiple times—and didn’t charge for it (we called it “The Covid Pledge,” and we encouraged all agencies to do the same). Entrepreneurial Journey LEADERSHIP STARTUP STRATEGY WOMEN ENTREPRENEURS WORK-LIFE INTEGRATION marketing Tracy Call MORE
Keith Roberts, founder and creative director at Zenman. BUSINESS GROWTH INNOVATION LEADERSHIP STRATEGY WORK-LIFE INTEGRATION Andrea Grisdale COVID-19 Daniel Dickson david fastuca jamie skella keith roberts kym huynh pandemic Raymond Chou MORE
It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”. Testimonial: “T-shaped expertise with focus on strategy and long-term ROI.”. MORE
In Bias Against Creativity , a team of researchers at Cornell discuss the bias against creativity they revealed in their study. It raises the question of how to evaluate creative ideas and how to engender internal incentives to support creativity. From the Cornell paper: People often reject creative ideas even when espousing creativity as a desired goal. Theoretically we all support the notion of creative ideas. MORE
One of Udemy’s highest-earning teachers laid out her strategy for me. work marketing remote-working passive-income creativityHere it is. Continue reading on Entrepreneur's Handbook ». MORE
Kalika Yap , is founder and CEO of both Orange & Bergamot , a creative agency for female founders, and Citrus Studios , a branding and design agency. Written for EO by Kalika Yap , an Entrepreneurs’ Organization (EO) member in Los Angeles. MORE
4 strategies for deep tech founders who are fundraising. Incredible growth people are independent and creative and are drawn to environments that explicitly value these traits. Highlight the creative agency you give to your growth team. Some growth marketers are more creative. MORE
creativity focus elon-musk strategy startupWorking on several projects at the same time might not be so bad for you Continue reading on Entrepreneur's Handbook ». MORE
advertising strategy creativity marketing startupUnderstanding how emotions can shape marketing in 2021 Continue reading on Entrepreneur's Handbook ». MORE
Contributed by Kady O’Connell , founder of Kady Creative , which helps passionate businesses succeed with strategic branding, powerful websites, and click-worthy content. Having established branding and a strategy is like going to a party in your favorite dress or suit: You just feel better. MORE
Arosh Fernando , creative director of WooHah Productions, says, “When our core business was not permited to function due to the government restrictions, we realized we had to change everything.”. Change only one element of their go-to-market strategy. MORE
Tui is the cofounder and creative director at Koh Living. Be a creative and perceptive warrior. Using our creativity, we can navigate our way through the crisis. This gave me 3 strategies for 2021 that I could use to feel confident in navigating an uncertain environment. MORE
Once you know what your customers are looking for, find creative ways to deliver that value in ways larger retailers cannot. The post Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies appeared first on StartupNation. MORE
Over the last 6 years, people have come to love their creative work and are willing to pay top dollar for it. Ben Thompson built strategic products for companies like Apple and Microsoft before he started writing about tech strategy. A personal brand isn’t what it used to be. MORE
Entrepreneurs' Organization
MAY 5, 2021
All are examples of creative thinking to solve problems. Entrepreneurship is a creative activity. Those of us working from home faced the challenge of how to be creative, productive and keep our businesses alive. Creativity is a job. Contributed to EO by B. Jeffrey Madoff.
StartupNation
NOVEMBER 18, 2021
Creativity is essential for any organization if you want to keep your business moving forward. There are numerous organizations that have designed a cool, funky, creative environment for their employees to help them relax and spark creative thinking to get their projects moving forward.
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TechCrunch
SEPTEMBER 28, 2021
Creative capital is the secret sauce, not venture capital. In a guest post for TechCrunch+, he describes different types of creative capital and includes multiple examples of how startups can leverage it for success. Creative capital is the secret sauce, not venture capital.
StartupNation
NOVEMBER 3, 2020
In his newest book, “The Practice: Shipping Creative Work,” author and entrepreneur Seth Godin provides the roadmap for all creative people seeking to implement change in the world through their work. Become creative, especially when it’s frightening to do so.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.
Entrepreneurs' Organization
JUNE 14, 2019
It is mind-boggling how much time and money is invested in “strategy” at many companies—with some larger organizations even hiring a full-time person or team to oversee “strategy and innovation.” While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. After culture eats breakfast, it continues to chomp its way through strategy for lunch and dinner, too! Find creative ways to assess potential recruits.
StartupNation
NOVEMBER 21, 2021
However, too much dependence on search engine optimization (SEO) could hurt the creativity of your content. When it comes to SEO and creativity, which one wins? SEO vs. creativity. But is it more important to have articles that are optimized or ones that are creative?
Entrepreneur's Handbook
MAY 1, 2021
marketing creative-writing writing-tips writing creativityCreate art and make a living at the same time Continue reading on Entrepreneur's Handbook ».
Smart Hustle Magazine
JANUARY 5, 2021
However, creative leadership can bring the best out of leaders and teams during these hard times. During his early years of working remotely, he noticed the importance of encouraging creativity in teams. But how can you encourage creative leadership in your team?
Entrepreneurs' Organization
SEPTEMBER 24, 2021
Contributed by Kady O’Connell , founder of Kady Creative , which helps passionate businesses succeed with strategic branding, powerful websites, and click-worthy content. Having established branding and a strategy is like going to a party in your favorite dress or suit: You just feel better.
TechCrunch
JULY 23, 2021
It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”. Testimonial: “T-shaped expertise with focus on strategy and long-term ROI.”.
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Tomasz Tunguz
MAY 21, 2017
In Bias Against Creativity , a team of researchers at Cornell discuss the bias against creativity they revealed in their study. It raises the question of how to evaluate creative ideas and how to engender internal incentives to support creativity. From the Cornell paper: People often reject creative ideas even when espousing creativity as a desired goal. Theoretically we all support the notion of creative ideas.
Entrepreneurs' Organization
MAY 22, 2020
When Pete approached me for advice, I recommended the “Failure-Proofing” strategy, which is a pragmatic and easy-to-use technique to defend against planning and project disasters. Contributed by Dr. Gleb Tsipursky , disaster avoidance expert, speaker and author. .
Startup Grind
AUGUST 13, 2018
Healthy living strategy comes with a smart plan too, you just need to focus on your pain points. But, once again - healthy living strategy is something that we all should focus on. Plan, Plan, And Plan No matter how busy you’re or how tough your timetable is healthy living strategy should be your to-do list at least thrice a week. Why Should Healthy Living Strategy Be Your Call To Action? So, let us browse through some healthy living strategy we all can afford.
Entrepreneur's Handbook
JULY 21, 2021
creativity focus elon-musk strategy startupWorking on several projects at the same time might not be so bad for you Continue reading on Entrepreneur's Handbook ».
Entrepreneur's Handbook
JANUARY 21, 2021
advertising strategy creativity marketing startupUnderstanding how emotions can shape marketing in 2021 Continue reading on Entrepreneur's Handbook ».
Entrepreneur's Handbook
OCTOBER 28, 2020
work business strategy creativity freelancingThe top questions to ask your audience Continue reading on Entrepreneur's Handbook ».
Feedough
APRIL 6, 2021
Undercover marketing or stealth marketing is a marketing strategy where a company markets their product in a subtle and ‘hidden’ way, such that the consumers don’t realise that it is a marketing ploy. Undercover Marketing Strategies.
TechCrunch
FEBRUARY 15, 2021
4 strategies for deep tech founders who are fundraising. Incredible growth people are independent and creative and are drawn to environments that explicitly value these traits. Highlight the creative agency you give to your growth team. Some growth marketers are more creative.
StartupNation
NOVEMBER 17, 2020
Once you know what your customers are looking for, find creative ways to deliver that value in ways larger retailers cannot. The post Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies appeared first on StartupNation.
Smart Hustle Magazine
SEPTEMBER 1, 2021
So when it comes to adjusting your pricing strategy, how do you know if and when it’s time to raise prices? They help discuss how consumerism has changed, how businesses should navigate pricing strategies now, and how to communicate price increases to customers.
Smart Hustle Magazine
APRIL 5, 2021
Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy. Here are a few tips to integrate video into your marketing strategies and enhance your video marketing strategy.
Entrepreneur's Handbook
NOVEMBER 26, 2020
Over the last 6 years, people have come to love their creative work and are willing to pay top dollar for it. Ben Thompson built strategic products for companies like Apple and Microsoft before he started writing about tech strategy. A personal brand isn’t what it used to be.
Entrepreneur's Handbook
JANUARY 11, 2021
One of Udemy’s highest-earning teachers laid out her strategy for me. work marketing remote-working passive-income creativityHere it is. Continue reading on Entrepreneur's Handbook ».
Entrepreneurs' Organization
SEPTEMBER 2, 2020
Arosh Fernando , creative director of WooHah Productions, says, “When our core business was not permited to function due to the government restrictions, we realized we had to change everything.”. Change only one element of their go-to-market strategy.
Tomasz Tunguz
DECEMBER 3, 2018
His book, Creative Selection, is the first book that provides a view of the day to day environment at Apple. Ken calls this concept Creative Selection. When Ken is assigned to the iSync team, he asks a friend in marketing to help him develop a marketing strategy. Creative Selection is a great read, and provided me a new lens into the world of the single greatest consumer electronics company of our generation. I’ve wondered what it’s like to work at Apple.
Entrepreneurs' Organization
JANUARY 20, 2021
“The stress amplified to the point that I could no longer laugh” Keith Roberts, founder, author and speaker at OAKJournal , founder and creative director at Zenman , and a member of EO Colorado.
Entrepreneurs' Organization
APRIL 9, 2021
It turns out, though, that being a safe and selfless self often drained my energy, creativity and productivity. Not adding complementary and creative skills.
Entrepreneurs' Organization
SEPTEMBER 30, 2020
Keith Roberts, founder and creative director at Zenman. BUSINESS GROWTH INNOVATION LEADERSHIP STRATEGY WORK-LIFE INTEGRATION Andrea Grisdale COVID-19 Daniel Dickson david fastuca jamie skella keith roberts kym huynh pandemic Raymond Chou
Entrepreneurs' Organization
DECEMBER 11, 2020
We pivoted a lot of media plans and creative work—often multiple times—and didn’t charge for it (we called it “The Covid Pledge,” and we encouraged all agencies to do the same). Entrepreneurial Journey LEADERSHIP STARTUP STRATEGY WOMEN ENTREPRENEURS WORK-LIFE INTEGRATION marketing Tracy Call
Entrepreneurs' Organization
MAY 11, 2020
Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. Even though my company, Nicework, was reeling, the one piece of our strategy that survived the shutdown was the idea of strategic giving.
StartupNation
NOVEMBER 15, 2021
Every entrepreneurial leader needs to be able to creatively think outside the box. Find Funding Fund Your Business Sell Your Business Strategic Partnerships Succession & Exit Strategies angel investors Finance Funding sell your business venture capitalists Women in Business
Entrepreneurs' Organization
MAY 6, 2020
Kalika Yap , is founder and CEO of both Orange & Bergamot , a creative agency for female founders, and Citrus Studios , a branding and design agency. Written for EO by Kalika Yap , an Entrepreneurs’ Organization (EO) member in Los Angeles.
Entrepreneurs' Organization
MAY 26, 2020
2 core value: Creative Thinkers, All Jobs, All Roles. While PPE masks may not seem creative, we have put our creative stamp on them by adding fun prints, brands and sayings to what otherwise is a fairly common surgical mask.
Entrepreneurs' Organization
JUNE 9, 2020
Make a list of the elements you miss that brought you happiness before this crisis—and figure out creative ways to build on those. Contributed by Shawn Johal, business growth coach, leadership speaker and co-founder of DALS Lighting, Inc.
Both Sides of the Table
JANUARY 30, 2016
I believe this strategy has paid off in spades. We bill it as a mixture of the best of what LA has to offer: Creativity, Startups and Capital. And maybe in some small way events like our summit give me and our team the chance to experience the creativity and stresses for a brief moment every year. 5 years ago I sat at our annual meeting bored beyond belief.
Tomasz Tunguz
MAY 5, 2018
Though capitalism’s “creative destruction” is highly beneficial for society, it precludes investment certainty…A truly great business must have an enduring “moat” that protects excellent returns on invested capital. Irrespective of your point of view, the crucial lesson in all this - whether you’re a venture capitalist, crypto-buying Uber driver, or billionaire private equity buyer - stick to your strategy.
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