Should your SaaS startup embrace a bottom-up GTM strategy?
TechCrunch
OCTOBER 28, 2020
David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model.
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