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Zylo, a SaaS management platform, raises $31.5M

TechCrunch

Software-as-a-service (SaaS) subscriptions have become a fixture of the modern enterprise; organizations with more than 1,000 employees use over 150 SaaS apps on average, according to BetterCloud. According to a recent survey from Workato, 57% of IT teams have received directives from the C-Suite to reduce their overall SaaS spend.

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Starseed’s Pulitzer AI, An Innovative Global PR SaaS Service based on Generative AI, Redefines Publicity Dynamics

AsiaTechDaily

Lead by Starseed CEO Katie Bomi Son’s ´Pulitzer AI’ Paves the Way to Global Market with Multilingual Translation Capabilities PR or Publicity remains a critical aspect for start-ups, serving as a gateway to attracting investments and expanding user bases.

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Frontegg raises $5M to help SaaS companies build SaaS faster

TechCrunch

Frontegg , a Tel Aviv-based startup that helps SaaS companies build their products faster by giving them access to a set of enterprise-ready building blocks for often-used features like authentication and notifications, today announced that it has raised a $5 million seed round. 3 VCs discuss the state of SaaS investing in 2020.

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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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TechCrunch+ roundup: Deep tech tips for SaaS VCs, toxic fundraising, student visa startup options

TechCrunch

A SaaS mindset just isn’t relevant for deep tech investment, which means traditional VCs must recalibrate their behavior (and expectations) before diving in. TechCrunch+ roundup: Deep tech tips for SaaS VCs, toxic fundraising, student visa startup options by Walter Thompson originally published on TechCrunch

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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

Many startups are feeling the pressure in today’s uncertain economic climate, but for SaaS companies, the next 12 months could present major opportunities for growth: 70% of small and mid-size businesses (SMBs) globally are reporting higher investments in technology this year, according to Gartner Digital Markets.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.