Remove tags content-marketing
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

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Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Startup Blogpost

Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media Kristin, can you tell us a bit about yourself and your journey to becoming an expert in the startup world, especially focusing on the intersection of digital marketing, health and wellness, and parenting?

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The Case for In-Stream Advertising

Both Sides of the Table

At the time Google said it was against sponsored links because it confused the person searching for content – one of the main arguments people are again using about in-stream advertising. When a content producer promotes an ad in-stream the revenue flows mostly to the person who published the content.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. To stay the crowed was “wowed&# was an understatement.

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Why Did I Invest in the Company Pose?

Both Sides of the Table

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head.

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Many are starting to have Rich Internet Application advertisements (RIA) – with ads that sometimes takeover the entire screen without the users consent – classic interruption marketing. So the debate in the print media world is whether or not to insert a paywall between users and content. It certainly resonates with me.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia).