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In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

What about opposition research on journalists? Clearly the press don’t want to have rich, powerful companies researching their private lives. Case in point, “ Why Your Uber Driver Hates Uber ” is a blog post dressed up as journalism. If Uber continues to grow and innovate this will be a storm in a teacup.

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3 ways to measure employee happiness (and 1 step you shouldn’t skip)

Entrepreneurs' Organization

A reported 52% of American workers are not engaged in their work and, as a growing body of research has found , employees’ happiness has a direct impact on your company’s performance. You could keep an eye on morale with annual employee surveys, but that’s like driving your car by only looking in the rearview mirror.

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Entrepreneurship: Nature vs. Nurture? A Religious Debate

Both Sides of the Table

Fred Wilson said as much on his blog also. That is true of all my blog posts. It is what I love the most about debates and one of the things I love most about blogging. I suspect Mr. Wadhwa used hyperbole in his TechCrunch blog post to get more readers to look at his work. I like surveys.

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How to Build Authentic Customer Relationships That Spark Innovation

Entrepreneurs' Organization

Along with establishing formal ways to capture customer feedback through surveys and data analysis, look for opportunities to engage in conversations. That, combined with survey and focus-group research, is powerful. Put it into context by combining it with all of the customer insights and market data you’re capturing.

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Audience Research 101: The Key to Creating Marketing Videos That Convert

Entrepreneurs' Organization

The same is true for high-quality digital marketing content. The better you know your audience, the more effective your posts and videos will be at converting leads — making audience research crucial to achieving your marketing goals. Survey your clients. Don’t settle for archival data!

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This Week in New York Tech - January 11th

This is going to be BIG.

This includes user research and testing, Drupal-based surveys, collaborative design tools using Google docs and a Drupal-based site called Good Ideas that supports collaboration around internal bottom-up (grass-roots) innovation. How does this effect digital marketing? Is this a good idea? RSVP: [link] 6:30PM: What the RDF?

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

It’s nothing related to sound engineering or fancy marketing strategies. Branding and marketing When I first started my podcast in November 2021, I knew I wanted it to support the latest business I was building ( yorCMO : a fractional CMO company). Some say a fourth requirement is an attractive voice … but if I made it, so can you.)