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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Business challenge: Scaling a SaaS business. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products. Never share your exit strategy with venture capitalists. Here are 11 tips EO members shared: 1.

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CEO Gururaj Pandurangi on How ThriveStack Redefines B2B SaaS Growth with Hybrid GTM Tooling

Jason Malki

I had the pleasure of interviewing Gururaj Pandurangi, a three-time entrepreneur and now the CEO of ThriveStack.ai , a product designed to help B2B SaaS companies grow rapidly and efficiently. We are building ThriveStack, a product growth platform for B2B SaaS companies. What is it that excites you about what you’re building?

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How should SaaS companies deliver and price professional services?

TechCrunch

Should SaaS founders be raising capital now? The global software as a service (SaaS) industry is sustaining its steep growth trajectory, but developing and pricing professional services is oftentimes a difficult proposition for SaaS companies. Two professional services pricing strategies. More posts by this contributor.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Bottom-up SaaS: A framework for mapping pricing to customer value

TechCrunch

Should your SaaS startup embrace a bottom-up GTM strategy? Should your SaaS startup embrace a bottom-up GTM strategy? A few years ago, building a bottom-up SaaS company – defined as a firm where the average purchasing decision is made without ever speaking to a salesperson – was a novel concept. David Cahn.

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Zylo, a SaaS management platform, raises $31.5M

TechCrunch

Software-as-a-service (SaaS) subscriptions have become a fixture of the modern enterprise; organizations with more than 1,000 employees use over 150 SaaS apps on average, according to BetterCloud. According to a recent survey from Workato, 57% of IT teams have received directives from the C-Suite to reduce their overall SaaS spend.

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