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BE 2.0: Focus on Responsibility, Not Tasks – The Mindset Shift That Changes Everything

Paul G. Silva

Establish clear definitions: Responsibilities: Outcomes you own Objectives: Benefits the organization needs to achieve Tasks: Activities that help reach objectives As I tell founders: “No one actually cares about the to-dos. particularly pages 87-95 where Collins discusses role definition and accountability.

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21 Facebook ad examples (and why they work)

The Zapier Blog

Facebook ad examples: Storytelling These ads use a narrative to pull you in—for example, a founder's journey, a customer's transformation, or a behind-the-scenes look at the creative process. It makes you think, "If this works for him in extreme conditions, it'll definitely hold up for me." Learn more.

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Visual workflows: The ultimate guide, with examples and tools

The Zapier Blog

It's much harder to creatively interpret a directional arrow than a loosely worded sentence. " Seeing this visually doesn't just make your CRM data look prettier; it gives you immediate, actionable insights for your entire lead management strategy. " moments. ." Not sure where to start?

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What is a RACI chart? And how to make one (with templates)

The Zapier Blog

Think creatives, developers, analysts, and other worker bees. Here are some of the situations where a RACI chart would come in handy, but you can definitely use it for lots of other use cases. Who gives the final nod for the marketing strategy? Let's break each of those down.

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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

Adding creative videos to your emails is a great way to achieve this. This post will explore how you can leverage video content in the context of email strategies and take your email marketing campaign to the next level. Not us, and definitely not your customers! Newsletter videos. Showcasing company culture.

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How to Know if You Have ADD and What to Do About It

Both Sides of the Table

Many people with ADD don’t work well in corporations & with bureaucracy, people with ADD have a bias towards action, people with ADD often speak up & take action and have strong bursts of creativity. I will start from a passage from the Wikipedia definition because I think it does a great job of summarizing.

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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

The terms “CTO&# and “VP Engineering&# have such stigmas associated with what they are that I’m sure some people will feel uncomfortable with the definitions I’ve put forward. They’re highly creative. But for non-technical founders let me offer you a definition that you can use when you build a team.