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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

Adding creative videos to your emails is a great way to achieve this. Not us, and definitely not your customers! Newsletters have also been used to pass on information to leads in a creative, easy-to-digest way. The post How to use creative videos to transform email marketing from basic to bustling appeared first on.

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The Meaning of Machine Creativity

Continuations

For a long time there was a narrative that computers would only be good at automating routine tasks, leaving creativity to us humans. I never believed this because creativity isn’t some kind of magic but rather much of it is based on exploring variations either based on known rules or based on precedents.

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3 views on why startup math may soon get a lot more creative

TechCrunch

As the downturn threatens the ability of companies to meet growth targets, simultaneously emphasizing the need for them to get there faster while not losing too much money, we expect to see more creative math from founders. Of course, it’s not all out of malice.

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Design Thinking: Refresh Your Business Model and Insert Creativity into Your Routine

Young Leaders of the Americas Initiative

With design thinking, “you use creativity and imagination to think outside the box and solve large-scale issues,” he says. Design thinking may inspire a teacher to present the same information through more creative means, such as a class game that quizzes students. How does design thinking differ from the typical definition of design?

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Investing in Ideogram

Andreessen Horowitz

There is no culture, country, nor period of human history where creative expression hasn’t been central. And yet, despite its foundational nature inside all of us, being a “creative” is often also reduced to describing someone with innate skill or studied mastery in creative disciplines such as music, painting, or sculpting.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

. “For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media,” said Ellen Kim, VP of creative at MarketerHire. “We are always iterating on new creative versions and reviewing digital channel spend to ensure that we’re being as efficient as possible.”