Remove tags brand-marketing
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

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Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Startup Blogpost

Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media Kristin, can you tell us a bit about yourself and your journey to becoming an expert in the startup world, especially focusing on the intersection of digital marketing, health and wellness, and parenting? to support female entrepreneurs.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

I’m going to save that for a future blog post. Get your product/market fit working before you ramp up your costs (or raise too much money). It amazed me just what a force Facebook has become for brands who invest in building a major presence in FB and spend significant money driving traffic and engaging audiences there.

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Why Did I Invest in the Company Pose?

Both Sides of the Table

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head.

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What Makes an Entrepreneur (5/11) – Inspiration

Both Sides of the Table

And we know that being stubbornly tenacious without the “street smarts&# to know when market conditions are changing and then “pivoting&# when they are changing is a recipe for failure. Some readers of this blog also pointed out that “pivoting&# can be disruptive on the employees of an organization. And in life.

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Want to Know How VC’s Calculate Valuation Differently from Founders?

Both Sides of the Table

Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. I told them that True Ventures had stuck to their brand name and submitted a totally clean term sheet. Tags: Startup Advice This Week in Venture Capital. No gotchas.

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Want to Work in VC? Here’s How

Both Sides of the Table

I’m already 2 weeks late in writing this blog post as my partners keep reminding me. Since 1982 our partners have invested in some of the leading global brands you know today including Starbucks, Costco and PetSmart. Contributing overall with marketing and community outreach activities. Tags: VC Industry.

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