General Atlantic Invests in Liftoff to Back AI-Powered Growth for Mobile Businesses
American Entrepreneurship
MAY 7, 2025
With its latest funding the company reaches a $4.3 billion valuation and is poised to extend its leadership in AI-driven performance marketing. Liftoff, an industry leader in AI-driven performance marketing, has secured a minority growth investment from General Atlantic, reinforcing its role as a vital platform for mobile businesses seeking to scale in the fast-evolving app economy.
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