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The 15 Best Strategies for Developing New Business in a Crowded Market

Startup Blogpost

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. In SaaS, it’s not much different.

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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Business challenge: Scaling a SaaS business. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products. Never share your exit strategy with venture capitalists. Know what investors want.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

How to execute an amplified marketing strategy. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff. Let’s talk about the SaaS selloff. Workers who want to accelerate their professional development no longer need to incur tens of thousands in debt. Walter Thompson.

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Create target customer personas to develop successful growth strategies

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Zylo, a SaaS management platform, raises $31.5M

TechCrunch

Software-as-a-service (SaaS) subscriptions have become a fixture of the modern enterprise; organizations with more than 1,000 employees use over 150 SaaS apps on average, according to BetterCloud. According to a recent survey from Workato, 57% of IT teams have received directives from the C-Suite to reduce their overall SaaS spend.

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How should SaaS companies deliver and price professional services?

TechCrunch

Should SaaS founders be raising capital now? The global software as a service (SaaS) industry is sustaining its steep growth trajectory, but developing and pricing professional services is oftentimes a difficult proposition for SaaS companies. Two professional services pricing strategies.

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