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Create target customer personas to develop successful growth strategies

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. Developing your customer profile is an integral piece of positioning your brand and an indispensable section of your brand book.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

How to execute an amplified marketing strategy. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff. Let’s talk about the SaaS selloff. With $3B expected in 2021, Singapore is becoming a fintech capital. Thanks for reading, and have a great weekend. Walter Thompson.

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The Changing Venture Landscape

Both Sides of the Table

how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued? What Does this Mean for a Venture Capital Firm?

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TechCrunch+ roundup: SaaS success stats, leveraging ad tech chaos, 2022 layoff trends

TechCrunch

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. According to its findings, SaaS founders should target at least 80% and aim to surpass 110%.

SaaS 80
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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Why more SaaS companies are shifting to usage-based pricing. The consequences of SaaS sprawl: A real-world study. This year, that figure rose to 45%.

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Extra Crunch roundup: Selling SaaS to developers, cracking YC after 13 tries, all about Expensify

TechCrunch

Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules. SaaS companies can grow to $20M+ ARR by selling exclusively to developers.

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What is the Best CRM and Marketing Tech Platform for a New Private Equity/Venture Capital Fund?

David Teten VC

One of the first decisions we had to make in setting up our new VC fund, Versatile Venture Capital , was our CRM and marketing technology infrastructure. . HubSpot makes it easy to sync data as needed, or set up certain triggers for action, with other SAAS tools. Linkedin : Versatile Venture Capital / David Teten personal.