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The Rising Stakes in SaaS

Tomasz Tunguz

Last week, I participated in two discussions about the changes in the SaaS world. The level of competition in many core SaaS segments is intense. The SaaS era is about 20 years old. Over that 20 year period, annual SaaS investment has increased 20x, peaking in 2014 at $7B. The table stakes in SaaS are rising.

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Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Tomasz Tunguz

Should you price your SaaS per seat or per use? Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. There are many companies who employ a two-part tariff: a base platform fee and an ongoing usage fee to capture postive aspects of both types of pricing strategies.

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Commercializing AI in Healthcare: The Enterprise Buyer Perspective

Andreessen Horowitz

As Paul Uhrig, Chief Legal and Digital Health Officer of Bassett Healthcare Network and Executive Director of Bassett Innovation Center told us, “if we can get the ultimate user excited and to be champions about this, that I found to be very much the winning strategy.” Transparency is critical.

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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tomasz Tunguz

What is the optimal pricing strategy for a start up? The same idea holds in SaaS. Price - Expensify employs a penetration pricing plan, using freemium strategy to build groundswell within organizations and ultimately close the entire company as a customer. That depends. And it’s price points top the market.

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Citi backs Crowdz, a Pipe competitor that just raised $10M for its blockchain-powered invoice financing marketplace

TechCrunch

Specifically, its latest offering is designed to serve subscription, membership and SaaS (software-as-a-service) service companies. For its part, Pipe came out of the gate with the same SaaS focus but has since expanded to working with non-SaaS companies as well. We are a tech play underneath,” Johnston explains.

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Go-to-Market Tactics for Category-Defining Startups

Entrepreneur's Handbook

You are ready to launch and thinking about the right go-to-market strategies that will lead to quick and scalable growth ? —?a Devising an effective go-to-market strategy requires thinking beyond traditional approaches towards growth, which are often not optimal for category-defining startups. Winning big often means starting small.

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Headless CMS platform Kontent secures new capital to grow its customer base

TechCrunch

Newly appointed CEO Bart Omlo says that the proceeds from Kontent’s first external investment will be put toward expanding the company’s marketing and sales teams, opening a new office in New York and supporting product development. The incumbent solutions were designed for on-premise, monolithic architecture.

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