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3 Low-Cost Marketing Strategies that Gave Us an Obscene Return on Investment

Entrepreneurs' Organization

With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Utilize Unique Data The media love unique data, especially if it tells a good story.

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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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73.6% of all Statistics are Made Up

Both Sides of the Table

The headlines in the media are filled with that latest stats. In data analysis you want to look for “primary&# research, which means the person who initially gathered the data. The problem of amplification: The problem got worse as the data flowed out to the “bulge bracket&# investment banks.

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“AI Agents for Small Business: The Ultimate Guide to Automation and Growth”

American Entrepreneurship

Cost Savings Hiring a full-time employee to manage customer support, marketing, or data analysis can be expensive. Marketing & Social Media Management AI agents can automate marketing tasks such as content creation, social media posting, and email marketing campaigns. Tools like Jasper AI and Copy.ai

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Optimize for authentic relationships, not bluster

This is going to be BIG.

Hilary has had both a major impact on my personally--by helping to push the envelope on the kind of data analysis work we were doing at Path 101. When we hired her, we leveled up in terms of our technology and Big Data chops. Venture capital isn't a game or club any more than any other industry is.

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Small Business Marketing Research Tools

American Entrepreneurship

Rising topics for content marketing can be identified from the data, give insight into long-tail keywords for SEO strategies, and signal seasonal trends useful for planning timely campaigns. Platforms Si milarweb and SEMrush are home to indicators, covering SEO, content marketing, and social media trends.

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Everstream, which applies big data to supply chain management, raises $50M

TechCrunch

“Everstream has grown revenue 30x from the initial investment made by Columbia Capital three years ago and was successful in doubling the business in both 2021 and 2022.” Supply chain resilience is now a key priority in the enterprise, with 43% of organizations planning to increase investment there.