Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

support

The Zapier Blog

JULY 17, 2025

Here’s how five companies, from HR teams to marketing and ops, use Zapier Interfaces to modernize processes, scale smarter, and get measurable results. "We're using it as a B2B landing page for our partners to send referrals to us," said Rosemarie. "We’ve

data collection

The Zapier Blog

JULY 10, 2025

Decade-ago me would have laughed if I heard myself say this, but TikTok is a solid bet for almost any marketer. TikTok has a massive hold on Gen Z market—that's a massive market you can reach. TikTok marketing tips to grow your business Ready to turn TikTok into a high-performing marketing channel?

media

The Zapier Blog

JUNE 17, 2025

The best way to translate all those different data streams coming at you from Sales, Customer Service, Marketing, and the intern's experimental TikTok strategy into something that resembles coherent business information is with CRM technology. But getting reliable, up-to-date, useful information is tricky.

real estate

The Zapier Blog

JUNE 25, 2025

LinkedIn has been my lifeline as a content strategist for B2B SaaS companies—it's where I find clients, build relationships, and establish credibility in my field. Other weeks, my LinkedIn marketing efforts get pushed to the back burner while I scramble to meet project deadlines. month (billed annually); Business plan from $12.36/profile/month

strategy

Campaign Monitor

MAY 30, 2025

Ready to discover which email marketing solution might be a better fit for your needs? 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 Let’s go. (TL;DR) 5 100+ reviews) What’s “wrong” with GetResponse? (TL;DR)

support

The Zapier Blog

JULY 28, 2025

Sales productivity refers to the volume of activity your reps are doing—for example, calls made, emails sent, and demos booked. Cold email software. These tools act like an extra set of hands during the sales process—drafting follow-up emails, summarizing sales calls, and researching prospects. Generative AI tools.

strategy

The Zapier Blog

JULY 27, 2025

For example, an enterprise B2B software lead might cost $100+, while a fashion click might be $0.10. Sometimes, even awareness campaigns lead to conversions if your creative is really strong, your product-market fit is tight, and your offer is compelling enough. Metric Average range What it measures CPC $0.40-$1.30

strategy

Entrepreneurs' Organization

NOVEMBER 29, 2023

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. If five million podcasts sounds impressive, there are over 600 million blogs (Source: Internet Live Stats, 2022).

frameworks

The Zapier Blog

APRIL 10, 2023

I'd been working in email marketing for quite a while before I took on my first B2B campaign. Of course, I knew that B2B campaigns needed to be handled differently than my usual consumer outreach, and I thought I'd made the necessary tweaks.

strategy

The Zapier Blog

JULY 9, 2025

Free project management planning templates Free budgeting and financial templates Free sales and marketing templates Tips for using project management templates Benefits of using a project management template Automating your project management templates What are project management templates? Try the template 3.

construction

David Teten VC

SEPTEMBER 13, 2022

The vastly larger universe of B2B companies, many of which have teams focused on pushing VC and private equity funds to evangelize their product to their portfolio. Organize a roundtable or dinner strictly focused on your target market. We have very high conversion on outreach emails using this data.”. See Where are the deals?

venture capital

AsiaTechDaily

MARCH 6, 2023

Bookmark ( 0 ) Please login to bookmark Username or Email Address Password Remember Me No account yet? What problem is WeBudding solving, and how big is this problem regarding the market opportunity? This year, WeBudding is planning to experiment with various business models, including B2B Collaboration and Community features.

collaboration

TechCrunch

JANUARY 29, 2023

The news, as first reported by the Wall Street Journal, came as a surprise considering the rather dry public market activity in the tech world. Ken Smythe, founder and CEO of Next Round Capital Partners — a capital markets and VC secondaries firm — validated our impressions. More on this here.

peer-to-peer

TechCrunch

FEBRUARY 8, 2021

The round, which Maya said is the largest raised by a Bangladeshi health tech company so far, was led by early-stage fund Anchorless Bangladesh and The Osiris Group, a private equity firm focused on impact investing in Asian markets. Another B2B route is partnering with insurance providers who offer Maya as a benefit.

health

Startup Blogpost

AUGUST 2, 2024

One of the most critical aspects of establishing a successful startup is effective digital marketing. In this guide, we will explore essential digital marketing strategies for startups, ensuring you have a solid foundation to grow your business. A/B Testing Continuously optimize your marketing campaigns through A/B testing.

startup

David Teten VC

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

technology

David Teten VC

MARCH 1, 2022

We found these by looking through firms’ websites, social media , blog posts, etc. If your responsibility is just hitting “Forward” on emails you get and making an occasional intro, it’s less common to get a retainer. Republic is a financial technology firm that allows everyone to invest in private markets. Republic *.

VC

David Teten VC

DECEMBER 4, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

technology

Reforge

OCTOBER 20, 2022

Yet in private, most marketers are worried about the returns they’re seeing from their testing programs. Here’s a secret: Marketers aren’t getting the big returns they expect from testing, because they don’t make big enough bets. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

frameworks

Entrepreneurs' Organization

DECEMBER 14, 2015

By Arman Sadeghi, an Octane blog contributor and CEO of Titanium Success. It doesn’t matter how good your company is, how well you do marketing, and how hard you work if the industry you are in is dying. Secret #2: Educational marketing. Secret #9: Blogging on your company website is a must.

education

Andreessen Horowitz

JUNE 3, 2024

What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.

creativity

Campaign Monitor

FEBRUARY 25, 2022

Email newsletters are a win-win, benefiting companies and consumers alike. Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience. One of the best parts about email newsletters? Here are 50 must-have ideas to spark your next email newsletter. Source: Really Good Emails.

mix-use

Red Rocket

FEBRUARY 13, 2023

I was curious what her startup founders were seeing, in terms of the best marketing strategies they are successfully using today. And, we are both pleased to share those learnings with all of you, to help you with your own marketing efforts. Alyssa was kind enough to interview ten of her founders, to get those learnings.

strategy

TechCrunch

APRIL 3, 2023

Other participants in the round included OfBusiness , a B2B e-commerce platform, and serial entrepreneur Shreesha Ramdas. Founded in January 2022 by Sophia Solanki, an Australian serial entrepreneur whose previous startup was content marketing and social media management SaaS platform DrumUp. Narrato founder Sophia Solanki.

collaboration

Red Rocket

NOVEMBER 2, 2023

It has even had a significant role in the marketing industry for many years (e.g., But, what has recently caught storm is the use of generative AI in the creation of many marketing creatives. They surveyed 1,000 marketing professionals across over 16 different industries and company sizes from 1 to 5000+ employees.

peer-to-peer

Campaign Monitor

MARCH 8, 2022

Your email newsletter is one of your most powerful marketing channels. While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? When you’re creating new email content on the daily, it’s easy to lose sight of your creativity. . General Assembly. Why it works.

creativity

StartupNation

NOVEMBER 21, 2021

What opportunity have you discovered in the market? We see founders getting lost on the technicalities: the market size, the business model and the projections when what you are doing should focus on answering that set of questions (in under four minutes). Mainly the demo day deck, the email deck and the meeting deck.

pitching

TechCrunch

OCTOBER 3, 2022

Among the positions it is hiring for are Real-Time Analyst and Lifecycle Marketing Manager. ” Among the roles it is hiring for are Head of Data Science / Credit, Fraud, & Pricing and Partner Marketing & Enablement. From Insider : “ Hopscotch , a B2B payments fintech, aims to be a Venmo-like payment tool for businesses.

ventures

Smart Hustle Magazine

APRIL 5, 2020

More than half of B2B payments in the US are late. Keep Marketing. Even if you feel you should stop marketing right now, don’t. Certainly, pull back on marketing expenses that aren’t helping you attract new business. Write content on your blog that appeals to your audience. Give Customers Incentive to Pay Early.

peer-to-peer

David Teten VC

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. But for B2B sales, meeting people in person is often mandatory. Tech stack.

media

Jason Malki

SEPTEMBER 13, 2022

Most of my experience is in B2B SaaS, so this advice is tailored to founders in a similar space: #1 Hire an experienced leadership team to define the culture and vision A brand new startup only has one asset? Start by hiring a content marketer to work with your marketing and design leaders. Instead play the doctor role?—?ask

SaaS

David Teten VC

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. But for B2B sales, meeting people in person is often mandatory. Tech stack.

media

The Zapier Blog

APRIL 6, 2023

With the power of Zapier and OpenAI combined, he's able to automatically parse important data, send it to his database, and even draft and send emails. One of the most time-consuming tasks Tommy and his team ran into was creating content briefs and blog outlines for clients. Want to add AI to your workflows? The solution?

innovation

Startup Blogpost

MARCH 17, 2023

You can use influencer marketing to reach out to influencers and encourage them to share your business with their followers. Reach out and ask for reviews, which you can then use on your website, in your email campaigns, and on social media. Positive testimonials are a significant form of publicity; they build credibility and trust.

startup

OurCrowd

MAY 16, 2021

Kathy tells the TechCrunch Found podcast that harnessing geothermal energy is a way to make an entirely new category of sustainable energy accessible at scale to markets where it makes more sense than other green energy options. The post Newsletter: This app detects heart disease appeared first on OurCrowd Blog.

hospitality

OnStartups

JULY 7, 2021

So HubSpot today is like a 25 or 30, I don't know whatever the market cap is. And I published this on my own startups blog. if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. The pass one was in marketing, which is what we ended up doing. Dharmesh: Yip.

frameworks