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How to Build an Effective Trial for Your Product

Entrepreneur's Handbook

A “try before you buy” sales experience has become a pillar of the Product Lead Growth/self-service sales world; however, getting a trial right is more nuanced than you might think. We implemented a credit card upfront trial at Codecademy. A good trial experience converts the people who are hesitant but could be convinced.

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Free Products 101: When They Can Work and When They Won’t

Entrepreneur's Handbook

One of the most common questions in subscription products is, “Should I have a free product?” If you look at the current subscription companies worth billions of dollars, some have big-free products, like Spotify, NY Times, Trello or Slack. Other companies, such as Palantir, never offered a free service tier.

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Metrics 101: How to Define and Track Metrics

Entrepreneur's Handbook

If you have a free product, this is the conversion rate between your free and paid products. If you have a trial — This is the end-to-end conversion rate, meaning everyone on your site, how many both start a trial and convert from that trial. These won’t be exactly equal, but they should be close.

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Apple Podcasts gain new creator tools, including Subscription Analytics and Linkfire integration

TechCrunch

This includes tracking things like which listeners started a free trial and which have become paid subscribers. Creators will be able to track, over periods of time, how many trials were started and converted, and their conversion rates to paid subscriptions.

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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

To maximize growth at every stage of the buying journey, here’s what you need to know about how your potential customers are purchasing software: Understand why a business starts searching for software About 54% of businesses that bought software in the past year opted to pay more for a customized solution instead of buying an off-the-shelf product.

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How to use Midjourney to create AI-generated images

The Zapier Blog

Head back to Discord, and start generating images. It's free, so head to Discord's site and register a new account if you don't already have one. Note: In late March 2023, Midjourney suspended free trials due to people abusing the system. It's time to get started. Pick your Midjourney plan.

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Automate Your Marketing Process With These 12 Easy-to-Use Tools

StartupNation

All subscription plans of Filecamp are offered with a free trial. You can try Missinglettr with a free plan that comes with 50 scheduled post-credits for one workspace and one social profile. You try it out for free but be aware that it will offer a lower resolution if you download your design.