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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

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Announcing the 17 New Startups in Dreamit Ventures’ SecureTech, HealthTech, and UrbanTech Programs

Dream It

“We look for founders who have achieved early product-market fit but still need help growing their pipelines more quickly, closing enterprise sales and increasing revenue from growth with existing customers,” stated Dreamit Managing Partner Steve Barsh.

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How Not to Get Your Time Wasted by VCs

This is going to be BIG.

The ability to qualify a lead and spend time in your pipeline commensurate with the likelihood of payoff is a critical skill. Fundraising is a sales process for shares in the company. A great salesperson would figure that out right away—and qualifying your fundraising pipeline is a critical skill for a good fundraiser.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

As your organization grows and you hire senior staff where you are no longer managing every employee directly the issue of how to manage people that are not your “direct&# reports arises. An obvious example would be in sales. It might tell you that you need better sales training or to hone your key selling messages.

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Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

Both Sides of the Table

Most technology startups seem to be founded by three types of people: product managers, engineers or biz dev types (MBAs and the like). Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. Here’s mine: Let me start with a few biases.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".