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6 VCs explain why embedded insurance isn’t the only hot opportunity in insurtech

TechCrunch

If you think embedded insurance is the only hot thing in insurtech these days, we’ve got a surprise in store for you: While it’s true that startups that help sell insurance together with other products and services are enjoying tailwinds, there are plenty of other opportunities in the space, several investors told TechCrunch+.

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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

It was clear that there was more opportunity for their research and data products, but they wanted to invest their resources in promising ideas for their target market. The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. PAD P urpose: Why innovate?

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5 top investors in Dutch startups discuss trends, hopes and 2020 opportunities

TechCrunch

Elastic, the provider of subscription-based data search software used by Dell, Netflix, The New York Times and others, was another gangbuster IPO in 2018. What are some overlooked opportunities right now? More overlooked founders than opportunities. I think the opportunity is more that they now will. A great team.

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How to Use Reciprocal Marketing as a Growth Strategy for Your Startup

StartupNation

Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. How to apply the reciprocity strategy. Content and link building.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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8 Types of Email Content to Send Your Audience

Campaign Monitor

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

It’s nothing related to sound engineering or fancy marketing strategies. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. While blogs and posts on social media are used to connect with your audience, podcasting has a unique place in the social media landscape.