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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

It was clear that there was more opportunity for their research and data products, but they wanted to invest their resources in promising ideas for their target market. The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. PAD P urpose: Why innovate?

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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7 EO members share how to mitigate rising transportation costs and shipping delays

Entrepreneurs' Organization

We asked EO members from various industries about the solutions and strategies they have implemented in response to these significant challenges. Here’s what they shared: Take creative actions. Utilized lesser-used ports, other modes of shipment (air, rail), or a mix—to diversify the risk. It was a win-win!

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21 Ways to Grow Your New Business Online in 2021

StartupNation

How might you create a prolific content strategy which resonates with your audience at a higher level? The podcast interview revealed how they used Facebook groups to grow their business from $80K to $500K in monthly revenue. Increase organic traffic using Pinterest. I use a plugin called Grow , which does all that for you.

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What Is Your Process for Developing New Business Ideas?: 16 Experts Weigh In

Startup Blogpost

And I use automation tools to have the videos come out simultaneously everywhere. I rank for dozens of them—just creating landing pages for every use-case keyword imaginable. I use this to grow the company with new features, which can then be used for more bottom-of-funnel landing pages and more short-form mobile content.

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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

In the 5+ years since CLF was founded, we’ve seen firsthand that these partnerships can produce new ideas, new opportunities, and new shifts in culture faster than operating in silos. Founders seeking to tap into this rare mix of reach, influence, and capital must navigate this terrain with an immense amount of intention and foresight.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

Increased data collection: Online events offer greater opportunities for data collection , including attendee demographics, behavior, and preferences. This data can be used to improve future events and marketing efforts. Another ticket pricing strategy is to price your tickets at approximately $10 per speaker.