how-big-should-your-sales-pipeline-be 
Both Sides of the Table
OCTOBER 12, 2010
A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.
Both Sides of the Table
OCTOBER 31, 2010
This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.
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This is going to be BIG.
MAY 10, 2020
If deal flow is slow, a VC will take a meeting if you and your team seem mildly interesting even if your product isn’t. The ability to qualify a lead and spend time in your pipeline commensurate with the likelihood of payoff is a critical skill. Fundraising is a sales process for shares in the company.
This is going to be BIG.
FEBRUARY 21, 2021
On the positive side, funding happens so rarely, that you’re inevitably going to be asked how you did it—and it’s just human nature to think that it’s something you did, versus the inherent awesomeness of the idea, the team’s relevance to the challenge, etc. So how come the numbers are so skewed in favor of white men?
This is going to be BIG.
MARCH 3, 2010
There is a fine line between "getting your hands dirty" and meddling. So roll up your sleeves and get your hands dirty and you'll be a better investor.” Each board pack should have the history of performance over the past year, a comparison of performance relative to plan and your forecasts going forward.
Both Sides of the Table
APRIL 8, 2010
Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. That’s why I started the Sales & Marketing Series and at one point I will do a bunch of posts on the sales methodology we developed at my first company called PUCCKA. More on that later.
Both Sides of the Table
MAY 14, 2018
I Know Everybody Told You to Send Your Fund-Raising Decks as a Link. Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page.
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