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Bottom-up SaaS: A framework for mapping pricing to customer value

TechCrunch

Should your SaaS startup embrace a bottom-up GTM strategy? Should your SaaS startup embrace a bottom-up GTM strategy? A few years ago, building a bottom-up SaaS company – defined as a firm where the average purchasing decision is made without ever speaking to a salesperson – was a novel concept. The MAP customer value framework.

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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand. At some point, most SaaS startups switch to annual contracts for three reasons. How about a 50 person SaaS company? Veblen Goods in SaaS Veblen goods defy traditional pricing theory.

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Grouparoo snares $3M seed to build open source customer data integration framework

TechCrunch

Today, Grouparoo , a new startup from three industry vets is the next company up with an open source framework designed to make it easier for developers to access and make use of customer data. They are considering an open core license where they can add features or support or offer the tool as a service. Twilio’s $3.2B

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Social care SaaS maker Birdie tops up with $30M

TechCrunch

where it’s been operating for around five years, it’s now working with some 700 care businesses whose staff are delivering “millions” of visits per month to the circa 35,000 care recipients (and 8,000 family members) being supported by its customers — with growth of 3x since the startup last raised.

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How to Package and Price Embedded Analytics

This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? Brought to you by Logi Analytics.

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AI’s role is poised to change monumentally in 2022 and beyond

TechCrunch

Think about it: When was the last time you previewed a new SaaS or tech product that wasn’t “fueled by” AI? Real AI, however, is foundational to supporting the future of how businesses and individuals function in the world, and a huge advance in AI frameworks is accelerating progress.

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Why You Haven't Sold Your Product to a CISO

Dream It

Your product must: Have key security solutions or applications used by the firm Have APIs that can be used to integrate with homegrown tools Support industry standards that are applicable to your product category. For example, say your solution requires Hadoop Big Data stack, but the company has little to no experience with it.