TechCrunch

JULY 1, 2022

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. According to its findings, SaaS founders should target at least 80% and aim to surpass 110%.

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Entrepreneurs' Organization

SEPTEMBER 3, 2021

Contributed by Harikrishna Kundariya, CEO at eSparkbiz Technologies , a SaaS development company that provides world-class solutions to help clients grow digitally. A better strategy is to save pre-written responses so that you can quickly respond without wasting a second. Shortcuts for common responses.

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TechCrunch

FEBRUARY 19, 2021

Why do SaaS companies with usage-based pricing grow faster? So, why do public SaaS firms with usage-based pricing see faster growth ? Why do SaaS companies with usage-based pricing grow faster? 4 strategies for deep tech companies recruiting top growth marketers.

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Tomasz Tunguz

DECEMBER 3, 2018

His book, Creative Selection, is the first book that provides a view of the day to day environment at Apple. Ken calls this concept Creative Selection. When Ken is assigned to the iSync team, he asks a friend in marketing to help him develop a marketing strategy. It’s full of wisdom. These are my learnings from the book.

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Tomasz Tunguz

AUGUST 28, 2016

MySQL, the most valuable open-source acquisition; Zendesk*, the $3B leader in customer support software; DataStax, The business commercializing Cassandra; and most recently Duo Security*, an Ann Arbor-based trusted access company that has some of the most sensational SaaS metrics I’ve ever seen. It’s easy to dislike security companies.”

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Jason Malki

FEBRUARY 10, 2025

Emergent leagues are incorporating influencers and athletes into their go-to-market strategies from day one, and legacy sporting industries are starting to pay more attention to their players off-court brands and new content monetization opportunities. You may know us from our creator-focused content, but thats just one part of what we do!

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Jason Malki

FEBRUARY 11, 2025

Horners insights into startup dynamics and scalable business strategies have earned her a seat on Forbes thought leadership councils and established her as a leading voice in the business community. Whether its our SaaS platform, Hero, new enterprise solutions, or emerging AI capabilities, theres always a next frontier.

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TechCrunch

SEPTEMBER 30, 2021

For instance, Luke Oehlerking, VP of Product and Strategy at solar company Zenernet , explained that Tuff fitted the bill for its ability to “truly move the needle with measurable results” while acting as “an extension of [Zenernet’s] own team.” You can share your own recommendations here !).

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Innovation 2 Enterprise

JANUARY 30, 2024

Participants in the program engaged in weekly workshops and coaching calls, refining their revenue models, competitive strategies, and customer acquisition. Bridge2 Cohort 1 Companies MOTHERboard ®: MOTHERboard® is a SaaS company providing a comprehensive burnout and wellness solution specifically crafted for working mothers.

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StartupNation

DECEMBER 22, 2021

Be more creative. Manual, repetitive work is not only tiring, but it also drains all of your creative juices. Marketing automation has tools to reduce cyclic tasks and gives you the freedom to explore more creative options. Marketing automation refines all the processes on your marketing strategies. Takeaway .

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Tomasz Tunguz

MARCH 28, 2017

Over the last year in particular, Revenue Ops is a term that’s gaining some mindshare in the SaaS world. As one SaaS executive described to me, marketing operations teams are the engines of the marketing team. The creative marketing functions produce the fuel – the campaigns, the positioning, the art. But why stop there?

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AsiaTechDaily

MARCH 28, 2023

Indelible Ventures is a venture capital firm that invests in B2B SaaS startups that can scale internationally. I have also been involved in developing the startup ecosystem in Malaysia at the Malaysian Global Innovation & Creativity Center (MaGIC). I have got to say B2B SAAS just because we are focused on that!

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Both Sides of the Table

MARCH 27, 2011

They are an open-source & SaaS provider of eCommerce solutions. If you need some help with the creative process read this. Guest authoring – Once you have a bit of credibility as a writer a great strategy to drive traffic is to write guest posts for relevant bloggers in your sphere of influence. Think Magento.

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TechCrunch

DECEMBER 21, 2021

Managing briefs, signing off on creative, handling negotiations and payments and contracts — it becomes an administrative nightmare very fast, and you’re often working with a number of creators who don’t have a slick process set up for how to handle this. Our platform helps with that,” explains Elsea.

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TechCrunch

JULY 29, 2021

Typically we focus on what we call “innovative companies” — whether that’s because they have a SaaS offering or they’re an innovator within a traditional industry doesn’t really matter. I feel this “belief system” is truly essential to any growth marketing strategy. 5 companies doing growth marketing right.

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David Teten VC

AUGUST 19, 2019

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. Of course, there are also creative companies that find a way to bend the models themselves. A better way to fund SaaS companies. Social Impact.

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TechCrunch

NOVEMBER 16, 2021

Facet is particularly aimed at commercial-grade image editing where you need to prepare and present huge quantities of photos, but — as with Photoshop — it can be used in dozens of different ways, limited only by the image-makers’ creativity. Facet is about to have a big impact on the creative community and the wider web.

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TechCrunch

AUGUST 27, 2021

In an interview with reporter Anna Heim, Romania-based marketer Robert Katai discussed some of the methods he uses to help clients refine their content and branding strategies. Ramp and Brex draw diverging market plans with M&A strategies. Ramp and Brex draw diverging market plans with M&A strategies.

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Smart Hustle Magazine

APRIL 24, 2021

Regardless of the outcome, be prepared with a strategy. Jill Soley is Vice President of Product Management at Issuu, where she oversees the strategy and development of Issuu’s popular SaaS digital publishing and content marketing solutions. No matter which future you face, the exit is tense and filled with emotion.

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TechCrunch

MARCH 9, 2023

The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and identity management is Byzantine. Website, SEO and creative tools. Growing a B2B business is becoming increasingly complex. Today, a prospect is a lot harder to understand than a user.

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TechCrunch

NOVEMBER 7, 2020

The good news for B2B marketplace founders is that, based on the parameters above, there are many creative ways to extract value from transactions that go beyond the GMV take rate. Let’s explore some of the creative ways to monetize a B2B marketplace. Extra Crunch: 3 tips for SaaS founders hoping to join the $1 million ARR club.

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TechCrunch

OCTOBER 22, 2021

3 keys to pricing early-stage SaaS products. If you’ve put together a strong comms team, they have a strategy and a plan. Relationships and creativity are the key to a strong media presence in today’s landscape. More posts by this contributor. Develop a buyer’s guide to educate your startup’s sales team and customers.

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The Zapier Blog

APRIL 4, 2023

Requesting help on social media and through Help a B2B Writer , I got 45 answers from all kinds of individuals: the owner of a plumbing company, a jeweler, founders of SaaS companies, heads of growth, and digital agency owners. It's an activity that gets you into a mindful, creative mood— a good flow.

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TechCrunch

OCTOBER 31, 2020

What’s required this decade is to start to encroach on the harder questions, topics like how we build a better society, make people more empowered to do deep and creative work, and how we can build a more resilient and sustainable planet for all. How to execute a bottom-up SaaS growth plan. Image Credits: Intpro / Getty Images.

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TechCrunch

MARCH 17, 2022

The company is building web-based tools that can turn a 2D sketch into a 3D representation so that someone can design anything from a small building to a skyscraper using a creative and collaborative canvas. For architects, this was not happening and the creative aspect was lost. Image Credits: Arcol.

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Andreessen Horowitz

MARCH 22, 2024

That said, we’ve outlined how we’re thinking about pricing and packaging in a part of the market that’s debating how to monetize their new genAI feature— B2B SaaS and prosumer companies —and how we’re seeing other companies approach the same question so you can better understand where your strategy fits in today.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. A scientific or a creative marketer? Jamie Viggiano. Contributor. Share on Twitter. “Who should my first marketing hire be?” An offline or an online marketer?

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TechCrunch

JULY 6, 2021

“We’re one of the few players in the travel industry that continued scaling and growing since the beginning of the pandemic with a strategy that didn’t involve any layoffs,” he also told us. That might, ultimately, require some creative retooling of TravelPerk’s logo — which prominently features an airplane icon… ).

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TechCrunch

JULY 20, 2021

How do you think those qualities contribute to your success in working with startups and forming strategies? Marketing strategies that help find product-market fit are very different from acquiring your first 100 customers, which is very different from scaling your customer acquisition or lead generation. What value do they add?

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TechCrunch

NOVEMBER 12, 2021

I’m so excited to try new recipes on Foody, and I believe it’s time culinary creators from every culture and background have an opportunity to turn their creativity into income. Brands considering a live-shopping strategy must lean on influencers.

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TechCrunch

JULY 7, 2022

Arwa Kaddoura has worked for nearly 20 years in cloud GTM strategies and scaling startups and large enterprises. Creativity and problem-solving. Arwa Kaddoura. Contributor. Share on Twitter. As CRO of InfluxData, she oversees global sales activities, including sales enablement, customer success, and technical support and services.

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Startup Blogpost

FEBRUARY 10, 2023

This information can be used to develop more targeted marketing strategies and improve customer retention. Peter Bryla , Community Manager, ResumeLab Leverage Customizable SaaS Products Or APIs I think startups with a limited budget don’t need to create their own AI, but instead, try to leverage some SaaS products.

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TechCrunch

FEBRUARY 28, 2022

That is our biggest differentiation, and that strategy is working well for us.”. The company this month hired filmmaker Jon Chu as chief creative officer. “We have a really powerful and unique value proposition in targeting underserved communities and want to offer the most amazing assortment for the community,” he added.

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TechCrunch

APRIL 10, 2022

After that $150 million is in, tell me about that next stage — that’s going to require more creative business models, different go-to-market strategies that generate revenues along the way. For good entrepreneurs, there’s always a path, right? I think climate investing, what I do, is still extremely brisk.

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TechCrunch

JUNE 30, 2022

Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. Black Swan’s other co-founder, Hugo Amos, was a digital marketing strategy manager at PepsiCo. to start Black Swan. .

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TechCrunch

MAY 10, 2022

For mobile app developers, data gathered during the slow period that starts right after Christmas and lasts until mid-January can fine-tune their marketing strategy for the upcoming year.

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Entrepreneur's Handbook

SEPTEMBER 15, 2022

Too many well-funded teams are lighting VC dollars on fire with strategies that neither reach their target audience nor deliver cost effective acquisition?—?funding Here are two Web3 user acquisition strategies that, if done properly, can be a great area of focus on when the market is down.

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