Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. And that leads me to today’s post.

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The Zapier Blog

JULY 1, 2025

Even in a world where it's hard to command attention, the email inbox is still the place we trust to keep up with what matters to us. And with search engine algorithms and social media platforms constantly in flux, having a rich email list that you own and control is more important than ever.

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Entrepreneurs' Organization

APRIL 14, 2016

Email personalization is a topic we never get bored with around here. There are countless ways to bring personalization to your email marketing strategy, and the savviest marketers out there are constantly honing their craft. Because email personalization is expected. How can I make these emails more personal?

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American Entrepreneurship

FEBRUARY 26, 2025

Engaging content Blog posts, FAQs, and detailed product or service descriptions build trust and credibility. Heres how: Start a blog Share how-to guides, case studies, and industry insights. Repurpose content A blog post can be turned into an infographic, video, or email newsletter. Google Business Profile: Free.

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StartupNation

NOVEMBER 3, 2021

Cross-channel marketing is a marketing technique that enables you to facilitate an interconnectedness among your different marketing channels (website, social media, push notifications, google ads, and email). If you’re new to this, we’d recommend that you pick email as your channel of choice; it’d be, hands down, your safest bet.

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StartupNation

FEBRUARY 4, 2022

Once you’ve defined your target market segments , you understand their needs and desires. Target a new market segment? If your customers engage with email (who doesn’t?!), include email marketing. This may take the form of traditional PR, guest blog posting or podcast appearances, to name a few.

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Entrepreneurs' Organization

JULY 26, 2023

For a more fleshed-out profile, review your clients’ emails and past communications. Platforms such as Google Analytics and social media management tools like Hootsuite and Sprout Social can help you gather data about your clients in bulk and expand your profile to represent a broader segment of your audience.

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Andreessen Horowitz

JUNE 3, 2024

Platforms like Jasper or Copy.ai , for example, can scale up social media posts and sales emails in seconds, while products like HeyGen and Synthesia help marketing teams create, as well as edit, studio-quality videos in a matter of minutes (e.g., How can a blog post’s headline be adjusted to optimize search? via Captions ).

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The Zapier Blog

JUNE 22, 2025

Email marketers don't have to contend with constantly changing search algorithms and ranking factors—but that doesn't mean that an email sent is an email received. It's very possible that your marketing emails, and even your transactional emails, will never make it to the recipient.

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StartupNation

DECEMBER 14, 2021

They expect customized product recommendations and special offers that are tailored to their specific needs and interests, rather than generic emails and ads. Here are some of the best practices to implement : Send emails as a human, not a company. Segment your email database and personalize messaging.

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Gust

JUNE 24, 2012

Little things make a big difference, so you need to tune your operational readiness and support to these new customer segments. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media.

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The Zapier Blog

APRIL 10, 2023

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign. Cycle length Buying something on your own doesn't take very long.

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Both Sides of the Table

AUGUST 25, 2009

This is part of my blog series “ Pitching a VC.&#. “ You , “We’re not too worried about the free products because they target a lower-end segment than we’re targeting. There is one classic mistake that I see across both types of meetings – “the tell & sell&# presentation.

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Campaign Monitor

APRIL 27, 2022

Email newsletters often don’t bring immediate conversions or sales. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services.

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Smart Hustle Magazine

MARCH 16, 2021

This can look like a dedicated email sequence providing education and value around your product or service. This can be paid advertising like Facebook or Google ads leading to blog content on your business website. Step Two: Self-Segmentation. It’s vital to get your brand in front of people before you’re asking them to buy.

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Entrepreneur's Handbook

MAY 17, 2021

In this blog post, we’re not going to talk about different business models, seat-based VS usage volume pricing, or subscription VS pay-as-you-go. Your pricing should change over time to reflect new features, align better with your product value, serve new customer segments, etc. The only way to find out is to segment!

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The Zapier Blog

JUNE 8, 2025

Apps You can start generating content by choosing from over 100 apps (essentially templates) that run the marketing gamut, from email campaigns to product descriptions to blog articles. Jasper, for its part, allows you to create audience profiles for different audience segments.

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David Teten VC

NOVEMBER 18, 2021

Marketing/social media : Hootsuite (social media management), Mailchimp (email list and audience management), and Google Suite. . Email client : Superhuman , expensive but worth it. Email deliverability monitoring : URIPorts , where we send our DMARC reports. . I’ve been my own Salesforce admin for over a decade.

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The Zapier Blog

JUNE 9, 2025

For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. Along the way, you can even fill in the gaps with apps you already use for everything from email to team messaging to scheduling and reporting. All backed by the power of automation. Is this a shameless plug?

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Entrepreneurs' Organization

DECEMBER 5, 2018

Much of our negotiation was edited out of the segment that aired.) My 45-minutes with the Sharks was edited to a nine-minute segment but I got to see moments I didn’t remember, such as Barbara hugging me and saying: “You’re a great negotiator!” My wife, Mysti, and I have received hundreds of calls, texts and emails.

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The Zapier Blog

JUNE 25, 2025

For instance, generative AI can draft initial marketing copy or email campaigns, design unique visuals based on text prompts, compose original music tracks, or even generate segments of code to speed up software development. Consider the generic welcome email, a classic of the "better than nothing" school of marketing.

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StartupNation

DECEMBER 8, 2021

In this blog post, we’ll discuss some of the best tools you can use to achieve productive marketing, how to apply them and how much they cost. An overwhelming number of marketing tools and email programs exist on the Internet today. Email notifications. The top marketing tools. Break time. Unlimited appointment types.

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The Zapier Blog

JUNE 15, 2025

Bigin Sales A simplified CRM for small businesses, covering basic CRM functionalities, like task automation and email notifications. Marketing Automation Marketing A platform to manage marketing activities across multiple channels like websites, social media, and email marketing campaigns.

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StartupNation

NOVEMBER 21, 2020

Content pages (blog posts, informational articles, videos, etc.). Some ideas include: Informational blog posts. Depending on the platform you’re on, record and upload a video once a week, write and post a blog post, publish a podcast, or create daily stories on your Instagram account or Facebook page. The homepage.

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Andreessen Horowitz

JANUARY 25, 2024

Users input their company name, segment, and location, and Durable will spit out a site for them to customize. For the initial creator, there is huge value in being able to transform your work across mediums, e.g., turning a video into a blog post, or a text explainer into a how-to animated video. We’d love to hear from you.

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Smart Hustle Magazine

NOVEMBER 2, 2021

Similar to television ads, the 30-second video segment will see a lot of creativity and brand sponsorships. Content in all forms, be it blogs, infographics, or podcasts, is still the preferred choice of businesses to connect with their customers. Email Marketing. Email marketing is all set to make a comeback.

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Entrepreneur's Handbook

OCTOBER 14, 2021

could it be a blog post, or a tweet? Write an email with your eyes closed, or, in a more improve-the-world sense, let people with physical disabilities to move mechanical limbs. and why it’s better than just publishing the news on your blog?—?is Laugh all you want, but here’s the thing. Let me give you an example.

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Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

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Campaign Monitor

MARCH 8, 2022

Your email newsletter is one of your most powerful marketing channels. But there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity. .

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Startup Blogpost

AUGUST 2, 2024

Start a blog on your website and publish articles, guides, and case studies that address your audience’s pain points. Email Marketing Email marketing remains one of the most effective channels for nurturing leads and driving conversions. A/B Testing Continuously optimize your marketing campaigns through A/B testing.

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The Zapier Blog

APRIL 4, 2023

Whether your users are looking to auto-generate social media content, create images, draft emails, or perform other text-based tasks, the combination of AI and Zapier is a powerful tool to streamline work processes and save valuable time. Or write an email with GPT-3 —then send it via Gmail.

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The Zapier Blog

JUNE 25, 2025

AI-assisted enterprise automation Spend any time online and you might think AI is just about generating awkward headshots or robotic blog intros. It can rewrite messy input into clean CRM records, convert call transcripts into follow-up emails , or translate requests from multiple languages—all without human intervention.

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TechCrunch

SEPTEMBER 23, 2022

“Now that we are a leaner company with a focused mandate, it makes sense to return to our origins and operate as we had been for much of our history,” an On Deck spokesperson said via email. Our team worked tirelessly to expand and cover a large surface area,” the co-founders wrote in a blog post addressing the latest layoff.

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Tomasz Tunguz

JULY 10, 2023

That’s problematic because users don’t stop to think about the type of query (quantitative, classification, segmentation, prediction, etc) before they type it into a search box. Our business maintains a single knowledge repository but outputs will appear in email, presentations, investment memos, blog posts, & search results.

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Hunter Walk

SEPTEMBER 2, 2022

HW: But at the same time we’re seeing lots of stories about new segments of workers seeking to unionize ( such as Amazon ). Will these same groups every formalize for segments like engineers? Lot of people I’ve known for many years certainly aren’t returning emails the way they used to. What’s your take on the potential here?

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Tomasz Tunguz

JANUARY 29, 2015

Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. Below are the five things I wish I would have known when I first started writing this blog. Each email address on that list is a lead for the sales team.

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Tomasz Tunguz

FEBRUARY 21, 2013

Engagement marketing includes product tutorials and videos, welcome emails and support. Content marketing includes blogging to targeted segments within the user base about useful product tips and social interest posts like customer testimonials. And of course email drip campaigns can be quite effective. Mix and Match.

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