Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

advice 286

advice mix-use entrepreneurs strategy 286

Entrepreneurs' Organization

AUGUST 6, 2021

It’s vital to keep customers well informed of any changes you make or plan for your business, including the transition to cashless. Post signs and share information on social media to inform customers of upcoming changes so that they can prepare for the update. Understand customer payment preferences.

frameworks 278

frameworks media consulting entrepreneurs 278

Entrepreneurs' Organization

JANUARY 25, 2021

The purpose establishes a deeper meaning which, in turn, inspires and engages employees, customers and other stakeholders. This includes customers, employees, suppliers, shareholders, society at large and the environment. Zappos offers free shipping and returns, as well as an accessible and effective customer service department.

capital 279

capital culture sustainability leadership 279

Entrepreneurs' Organization

DECEMBER 14, 2022

Be sure to talk about the health of the company in terms of financials, customer wins and losses, and overall strategy. Recognition increases employee productivity, loyalty and retention. This adds meaning to their work and helps them provide better service to your customers. and more articles from the EO blog.

leadership 332

leadership consulting disruption collaboration 332

Entrepreneurs' Organization

DECEMBER 15, 2023

Platforms like Republic and Wefunder make it easier than ever for founders to connect directly with customers, fans and smaller-dollar investors rather than relying solely on institutional capital. Share progress transparently, solicit input, and reward loyalty. and more articles from the EO blog. The post Raising Funds?

pitching 214

pitching consulting advice communities 214

Entrepreneurs' Organization

APRIL 29, 2020

Your ability to empathize with people in your business and your key relationships will ensure support and loyalty. To do both, a company needs a customer relationship management (CRM) platform. If you don’t have one, spend the time to set one up inexpensively, and load it with all your customer information. Cash Is Everything.

innovation 251

innovation energy disruption sustainability 251

UBI Global

JULY 3, 2019

Discovering an Untapped Market Reach would-be customers. Gain their loyalty. They deploy many tactics to reach potential customers, many of them digital. What can a company do to reach more potential customers when it feels it has done all it can to […]. Achieve growth. Sounds simple.

business incubator 100

business incubator collaboration incubation innovation 100

Entrepreneurs' Organization

FEBRUARY 16, 2022

To build a thriving company, successful business leaders know they need to balance the needs of employees, customers and shareholders. Many firms excel at consistently tracking KPIs like profits and customer feedback. The scores you get from your team are likely to be lower than you get from your customers on the traditional NPS.

leadership 242

leadership culture education data collection 242

Entrepreneurs' Organization

JANUARY 5, 2024

Here are the top blog posts EO posted on Inc.com in 2023: 1. Use these to inspire your thinking and develop better ways to serve your customers or clients. And don’t miss Eden’s follow-up post for EO Blog, How to Stay Ahead of Crisis PR with ChatGPT. Did you catch them all? Read the post for details on leveraging AI wisely.

consulting 109

consulting entrepreneurial ecosystem real estate leadership 109

TechCrunch

FEBRUARY 23, 2022

As the company grew to 60 agents, Morvitz knew they needed a way to search all the loyalty program options instantly instead of conducting manual searches. is compatible with more than 30 loyalty programs, including numerous credit card reward programs. That led to the creation of point.me Image Credits: point.me.

real estate 78

real estate consulting founder technology 78

Entrepreneurs' Organization

MAY 13, 2020

As a nearshore engineering services and AI firm, we were able to quickly implement a remote-work model and all of our employees have been able to seamlessly continue to serve customers, collaborate and carry the Wovenware corporate culture to their home offices. We have goosebumps every other day at each manifestation of loyalty and support.

culture 256

culture collaboration leadership hospitality 256

TechCrunch

OCTOBER 14, 2021

On the one-year anniversary of Copy.ai ’s launch on Twitter , the company, a GPT-3 AI-powered platform that generates copywriting tools for business customers, secured another round of funding. Over 250,000 have signed up for a free trial since the seed round and it has more than 5,000 premium customers. This follows a $2.9

venture capital 94

venture capital media creativity enablement 94

Entrepreneurs' Organization

APRIL 12, 2019

In today’s Octane blog, we bring EO members and non-members alike behind the scenes of 2019 EO Global Leadership Conference Macau (GLC), profiling Leonard Brody, one of the event’s carefully selected speakers who is known as “a leader of the new world order.” What do our customers want and expect from us? What do they not want?

disruption 130

disruption incumbents leadership innovation 130

Entrepreneurs' Organization

SEPTEMBER 5, 2017

That is how you’ll acquire and retain customers and dominate your competition. articles, blog posts, podcasts?even An estimated 85% of small businesses attract customers through word of mouth. But in order to capitalize on that benefit you need to encourage satisfied customers or clients to refer you. even a book.

peer-to-peer 130

peer-to-peer makerspace entrepreneurship entrepreneurs 130

Entrepreneurs' Organization

JULY 28, 2023

With a strong incentive program in place, your business will be able to generate more leads and increase customer loyalty in one fell swoop. When that happens, the focus moves away from bolstering customer relationships and toward boosting those numbers in any way possible. Encourage customer loyalty.

strategy 193

strategy media entrepreneurs opportunity 193

Entrepreneurs' Organization

MARCH 17, 2023

How video can overhaul internal communications Whether you’re preparing new employees for their first day at work, training them for a possible medical crisis, or sharing company values to nurture brand loyalty, video content is the most effective medium to deliver your message in memorable ways. and more articles from the EO blog.

coworking 193

coworking construction entrepreneurs strategy 193

Entrepreneur's Handbook

SEPTEMBER 20, 2023

You’ve spent countless hours and resources winning over a new customer. But what if that customer leaves after a few months? Churn is when customers, for one reason or another, decide they’re done with your service or product. Well, every customer that walks away is a hit to your revenue. It feels great, right?

mix-use 98

mix-use energy pitching strategy 98

Startup Blogpost

OCTOBER 27, 2023

Bertrand Waché , Operations Director, Long Term Care Brokers Aligning Offerings with Customer Needs The most important lesson I have learned in developing a new business is to have complete clarity on your offering. Building trust and credibility with our customers, partners, and employees has been at the core of our success.

development 111

development consulting strategy communities 111

Startup Blogpost

OCTOBER 6, 2023

From the initial step of validating a product idea before investment, to the crucial aspect of prioritizing exceptional customer service, these leaders share their insightful stories and strategies for success. Another great way is to ask for feedback from customers about why they chose your product.

strategy 105

strategy development consulting education 105

Entrepreneur's Handbook

NOVEMBER 8, 2023

Every day, countless new businesses emerge, each vying for attention, customers, and a share of the market. This early traction can attract investors, garner more customer attention, and build a brand reputation. First, you have to deeply understand your customers. Are customers sticking around longer?

strategy 87

strategy startup networking sustainability 87

Red Rocket

FEBRUARY 13, 2023

Katja Kaine at The Novel Company: Word of mouth and great customer service Word of mouth is one of the most important ways a founder can get the word out about their products or services. Happy employees can lead to happy customers.

strategy 85

strategy startup collaboration hospitality 85

Startup Blogpost

FEBRUARY 3, 2023

Companies can use content to educate potential customers about their product or service, and even offer free samples or discounts for a limited time to get people to try out their business. A loyal following can also help your business grow, as customers can share content about your business with others to draw in more customers.

media 52

media collaboration strategy communities 52

The Zapier Blog

APRIL 19, 2023

The brand could explicitly be the story's focus: behind-the-scenes stories, employee or customer profiles, or any story type that could also qualify as a media feature. American Express has a branded blog, Business Class , that publishes content to help small and medium business owners. Let's look at an example.

construction 59

construction mix-use media education 59

Entrepreneurs' Organization

MAY 11, 2017

Brands are increasingly being lauded for their net positive impact on the wider community, inspiring loyalty that is values- and mission-driven. He spoke on the importance of the brand being tied to a mission, with even the smallest impressions leading to loyalty from customers. Will we listen? Do we even have a choice?

entrepreneurship 130

entrepreneurship communities consulting opportunity 130

Entrepreneurs' Organization

AUGUST 7, 2017

Our company’s core values—happiness, honesty, empathy, loyalty and passion—were developed as a team to reinforce the unity in our organization. As chief relationship officer at Rocksauce Studios , Michael Manning leads the charge on invigorating loyalty, happiness and customer engagement from within.

culture 130

culture leadership opportunity development 130

The Groove Blog

MARCH 28, 2024

A well-written customer support email can make all the difference between refund and a cross-sell (or long-term customer loyalty.)

support 62

support 62

Entrepreneur's Handbook

JANUARY 3, 2024

It’s important to communicate price changes effectively — but only if they impact existing customers. If a price change only impacts new customers, just change the price and move on with life. Customers need to understand not just the ‘what’, but the ‘why’ behind your new pricing. That’s what I did (many times).

strategy 52

strategy mix-use support media 52

StartupNation

JULY 20, 2021

These immortal words ring true for entrepreneurs and small business owners who want to succeed today, and that requires focusing on meeting customers where the action is increasingly happening. At the same time, loyalty is harder to establish online unless you focus on ways to specifically earn it. Consumers spent $861.12

media 111

media venture capital innovation support 111

Smart Hustle Magazine

FEBRUARY 10, 2021

Many are getting creative by increasing the accessibility of their products and services and rolling out new opportunities for customers to engage. Restaurants are turning to takeout and delivery options, and brick-and-mortar stores are building online offerings to expand customer pipelines. Build a digital community.

communities 102

communities enablement media creativity 102

StartupNation

JUNE 23, 2021

You must implement new best practices in line with the current state of the world to be sure you’re actively and effectively reaching your ideal customer or client with content marketing. Ask yourself: What do customers actually need to hear from you? Focus on your current customers. Consumers still read email newsletters.

education 100

education media strategy communities 100

TechCrunch

APRIL 20, 2021

You may want to offer a free 30-day trial to new potential customers. What if some customers want to move to a different pricing tier? Subramanian has credited reading blog posts by Joel Spolsky, founder of Trello, as an early inspiration to start his own venture. “He Tiger Global goes super aggressive in India. and Europe.

financing 99

financing finance SaaS ventures 99

TechCrunch

AUGUST 24, 2023

In a blog post today, Google puts its focus on its AI and data services partners like Confluent, DataRobot, MongoDB, Redis, DataStax, Elastic and Neo4j. “They were there for database and data companies like MongoDB and we remember that and loyalty is important to us. ” When the ISVs grow, Google Cloud grows, after all. .

SaaS 73

SaaS consulting support strategy 73

TechCrunch

APRIL 6, 2021

The startup quadrupled its revenue, tripled its customer base and doubled the size of its team during the course of the 12-month period. It has an impressive list of customers, including PayPal, HubSpot, Drift and ZoomInfo. million since its inception. 2020 was a good year for Casted.

ventures 82

ventures B2B marketing SaaS financing 82

Smart Hustle Magazine

OCTOBER 29, 2020

Over-investing in customer support can help a new tech company build loyalty and advocacy quickly. It can also help large, established software companies significantly expand their marketplace by building a loyal customer base. Just make sure you back up automated support with traditional human customer support resources too.

technology 79

technology support opportunity energy 79

Entrepreneur's Handbook

AUGUST 22, 2023

There is a classic blog post written by Paul Graham called “Do Things That Don’t Scale”. Product Growth: Product growth focuses on enhancing your offering to attract and retain customers. You can increase customer satisfaction, engagement, and loyalty by iterating and adding value to your product.

sustainability 73

sustainability media strategy communities 73

Campaign Monitor

APRIL 27, 2022

People trust brands that fulfill the trifecta of strong products, a good customer experience, and support of social issues that align with their own. This trust leads to increased sales and loyalty , which is why newsletters are worth the investment. You may already have customer emails from previous list-building campaigns.

strategy 99

strategy advice collaboration support 99

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

startup 373

startup advice communities VC 373