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Gust Blog - Thoughts on startups by investors that fund them

Gust

I used to think you could use convenience and common sense to predict markets. One of my earliest excursions into market research was working for a research firm doing a 1979 forecast on ATMs. There’s also timing and trends, leadership, luck, and maybe even marketing. . Subscribe by email. Invested Interests.

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EO Accelerator Graduates Share Successful Growth Tactics and Why They Joined EO

Entrepreneurs' Organization

Margee Moore of BigOrange Marketing shared that, “The community of peers is so very helpful. World Entrepreneurs’ Day, celebrated each 21 August, honors the innovators, risk-takers, and trailblazers who shape industries, drive economic growth, and inspire others. EO supports entrepreneurs at every age and stage.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. If you plan to read the post you can skip the summary if you want. So I thought I’d write a post about how I drive my personal creativity. (A

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Jan contributed this article with help from Rhonda Suttle, EO Atlanta executive director, and Thamara Ataide, EO Atlanta marketing manager. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products.

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How To Take the Guesswork Out of Scaling

Entrepreneurs' Organization

Putting the customer’s progress as the central focus of what your business does is a critical component of scaling, but so is operational profitably. Correlation isn’t causation Building a customer-centric business starts with throwing out most of what we know about market research. You were hiring a toaster to toast bread.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

awards dinner on Thursday night I started reflected on what it would take to “change the trajectory&# for Seattle or for any regional market, really. awards dinner on Thursday night I started reflected on what it would take to “change the trajectory&# for Seattle or for any regional market, really. Of course I have.