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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Why would I want to have a POV rather than talking about my cool new features?

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.

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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

His article is well worth reading anyways. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know. Titles are an enticement to read a post.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. When I first started blogging Digg was still at its peak. But it wasn’t to be.

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Five Tips for Getting PR for Your Startup

This is going to be BIG.

I like the angle you took on this particular article/I appreciate that you''ve taken the time to highlight what all these companies are doing because others aren''t/something nice about the reporter''s effort. Journalists love when news fits a trend. Journalists love when news fits a trend. You had a great launch.

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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums.

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When VCs Play Defense

Both Sides of the Table

The frantic pace of technology cycles, the amount of tech news, the blogs, the conferences, the demo days, the announcements, the fundings, the IPOs. It got me thinking about the advice that I often give to new VCs. But new deals sent to you are discovered. They all want you to come meet companies. Lines, Not Dots.