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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Why would I want to have a POV rather than talking about my cool new features?

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

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Five Tips for Getting PR for Your Startup

This is going to be BIG.

1) Figure out who has written about companies like yours and reach out--when you don''t need something. Think about who else is in your space--other wearables companies, companies also focused on the smart home, you name it. Journalists love when news fits a trend. Hi, I just wanted to thank you for covering this space.

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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

His article is well worth reading anyways. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know. Titles are an enticement to read a post.

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How to use PR Firms at Startups

Both Sides of the Table

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. But some CEOs then try to have more junior people in the company take the interview. You need to take months & years to build relationships with journalists.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. My articles never appeared on Digg so I didn’t focus on it at all.

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When VCs Play Defense

Both Sides of the Table

The frantic pace of technology cycles, the amount of tech news, the blogs, the conferences, the demo days, the announcements, the fundings, the IPOs. It got me thinking about the advice that I often give to new VCs. But new deals sent to you are discovered. They all want you to come meet companies.