Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad
Revolution
NOVEMBER 18, 2021
something that sounds obvious today but was rare circa 2007. Loyal followers know to expect new menu drops and chef-driven collaborations. Greener Greens: At the root of Sweetgreen’s farm-to-table concept was a commitment to sustainability. The company was built around the belief that real people want real food?—?something
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