Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad
Revolution
NOVEMBER 18, 2021
Specifically, here’s what the founders brought to the table: Passion and Purpose: Fundamental to Sweetgreen’s reimagination of the fast-food system was a vision to build healthier communities?—?a something that sounds obvious today but was rare circa 2007. Loyal followers know to expect new menu drops and chef-driven collaborations.
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