Both Sides of the Table

OCTOBER 29, 2009

We’re clearly in the early stages on Twitter monetization but let me offer some views on why we find Ad.ly so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.).

peer-to-peer 286

peer-to-peer real estate media networking 286

The Zapier Blog

JUNE 19, 2025

Chalk it up to occupational hazard: as a marketer and consumer of ads, I can't help but take note of ads that nail the hook, the message, and the execution. Many blur the lines between formats, and that overlap is often what makes them work. They don't ask for ad breakdowns, but I send them anyway.

culture 98

culture pitching media education 98

Both Sides of the Table

MARCH 15, 2014

That’s why Facebook has been a great place for me to connect with friends, family and people I know well through business. In short I ended up having to deal with what is affectionally called on the Internet – trolls. Of course I know it’s not “private” but I’m dealing with people I know.

support 329

support communities networking advice 329

Both Sides of the Table

MARCH 10, 2015

Why Buy Anything? Why Buy Me? Why Buy Now? That’s why many great sales starts with generating inbound marketing leads. That’s why companies partner with vendors with complementary service offerings. To make it simple and easy to remember – there are three basic rules of sales: 1.

VC 329

VC entrepreneurs investment investing 329

This is going to be BIG.

MARCH 1, 2010

What gets frustrating is that I tend to hear the same arguments over and over again from new entrepreneurs, and many of them are just completely unfunded. You know what—it’s supposed to work like that! The simple fact of the matter is that most startups seeking angel or vc capital just don’t receive it—and that’s just anywhere.

startup 301

startup media ecology VC 301

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. So Why Does This Matter? This is true whether it’s physical products or media products.

sustainability 296

sustainability communities media disruption 296

The Zapier Blog

JULY 10, 2025

Decade-ago me would have laughed if I heard myself say this, but TikTok is a solid bet for almost any marketer. Case in point: as a business owner, I grew my new TikTok account to over 1,200 followers and 150K views in a matter of months. TikTok has a massive hold on Gen Z market—that's a massive market you can reach.

media 100

media creativity strategy B2B marketing 100

Gust

JUNE 19, 2012

In both cases what surprises me is not that it happened, but how long it took. And what interests me is who makes the money on timing these trends. . God help the investor who has my sense of what’s coming for the future. God help the investor who has my sense of what’s coming for the future.

startup 180

startup pitching disruption mix-use 180

The Zapier Blog

JULY 3, 2025

Get started So let's dig into what AI integration really means and how real teams are putting it to use. Get started So let's dig into what AI integration really means and how real teams are putting it to use. Table of contents: What is AI integration? Or, let's say you're managing a content team.

support 59

support coworking opportunity creativity 59

Entrepreneurs' Organization

AUGUST 29, 2018

Never underestimate the value of understanding sales and marketing best practices—even if you don’t consider yourself a “sales person.” ” Plus, today’s tech landscape makes digital marketing basics required learning. Sales and marketing can take years to learn and perfect. Marketing Over Coffee.

creativity 130

creativity media advice strategy 130

Hunter Walk

FEBRUARY 20, 2025

Second, it matters to us externally that founders know it’s always Homebrew making the investment – never a situation where one of us was excited and the other one didn’t block it. What story does your career tell? Homebrew makes investments by consensus – it works because there’s just two of us.

coworking 77

coworking accelerator investment advice 77

Gust

DECEMBER 22, 2011

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. After eliminating all of these types of assets, what remains? Hence this “Cliff’s Notes” refresher, to be followed by a discussion of why it matters. Tech startups are at the other extreme.

startup 149

startup real estate consulting creativity 149

StartupNation

OCTOBER 23, 2020

From performing the necessary market research to getting the word out about your launch, releasing a successful product or service is a delicate, time-consuming process. Your first question when launching a product should start with “ who ,” rather than “ what.” Define your target audience. Validate your product.

strategy 121

strategy development innovation pitching 121

StartupNation

MAY 19, 2021

Why create an online course? If you want to be your own boss and create a source of recurring revenue , here are three reasons why creating a profitable online course could be the answer: . So, what does it take to successfully create and launch a course? Is there a gap in the market that your program fills?

entrepreneurs 121

entrepreneurs creativity education media 121

StartupNation

JANUARY 17, 2021

We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the best approaches to content curation and marketing, and how search engine algorithms (such as Google’s) give preference to one type of content over another. What is content curation?

strategy 137

strategy entrepreneurs education enablement 137

StartupNation

MAY 16, 2025

What are the options, benefits, and risks of alternative financing for a startup? What is Alternative Funding? Alternative financing is any kind of financing that does not involve a traditional bank. Why Do People Seek Alternative Funding? Interest rates fluctuate depending on the current economic conditions and policies.

peer-to-peer 52

peer-to-peer startup incubation mentorship 52

Entrepreneurs' Organization

JANUARY 2, 2020

Erik Olson is a member of EO Southeast Virginia and the founder and CEO of Array Digital , a website design and digital marketing agency. Erik Olson is a member of EO Southeast Virginia and the founder and CEO of Array Digital , a website design and digital marketing agency. ASK YOURSELF, WHY A PODCAST?

entrepreneurs 143

entrepreneurs accelerator media founder 143

Andreessen Horowitz

JUNE 3, 2024

Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.

creativity 121

creativity data analysis incumbents media 121

StartupNation

NOVEMBER 11, 2021

You can market your brand in any way you’d like, but if you want to have an immediate impact and brand awareness, banner ads are one way to go. Banner ads boost your site traffic and generate more leads on your end by leveraging the platform being used with proper context and content. Every business or brand wants to be visible.

creativity 116

creativity mix-use media strategy 116

TechCrunch

OCTOBER 7, 2021

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

development 92

development education strategy consulting 92

StartupNation

FEBRUARY 4, 2022

Why is customer acquisition important? Your customer acquisition strategy is the link between your marketing and customer relationship management. Once you’ve defined your target market segments , you understand their needs and desires. What goals are you looking to achieve over the next quarter, six months or year?

creativity 105

creativity media strategy coworking 105

StartupNation

JANUARY 5, 2022

As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. So, what exactly is a brand? Jeff Bezos once said, “Branding is what people say about you when you’re not in the room.”. Why does branding matter to your business?

strategy 122

strategy creativity media advice 122

The Zapier Blog

JUNE 22, 2025

Email marketers don't have to contend with constantly changing search algorithms and ranking factors—but that doesn't mean that an email sent is an email received. It's very possible that your marketing emails, and even your transactional emails, will never make it to the recipient. Why does email deliverability matter?

development 59

development strategy investment investing 59

StartupNation

JANUARY 7, 2022

What does being a solopreneur entail? Being a solopreneur means handling all aspects, from setting shop to product development to marketing to after-sales service, of your small business on your own. In today’s online landscape, digital marketing is both affordable and effective. Tap into email marketing.

media 115

media strategy investment investing 115

StartupNation

JUNE 20, 2021

What is your background? Why did you decide to pursue entrepreneurship? What kinds of successes put you on the map? What challenges gave you an opportunity to grow and overcome hurdles? What advice would you give to someone in your shoes, knowing what you know now? What is your purpose? Who are you?

leadership 105

leadership education media advice 105

Campaign Monitor

APRIL 27, 2022

The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. They take significant time and resources to create.

strategy 100

strategy advice collaboration support 100

The Zapier Blog

APRIL 10, 2023

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.

strategy 111

strategy education B2B marketing leadership 111

Entrepreneur's Handbook

APRIL 26, 2022

So I did what everyone in Silicon Valley does?—?start Then this happened: I quit my job I spent 6 months building a product I launched it I got 0 customers Suddenly I was running out of cash, and I had no clue what went wrong. Here are 3 reasons why the channel matters more than the product. Everyone is a brand.

advice 114

advice mix-use consulting strategy 114

Jason Malki

APRIL 7, 2022

Daniel is an immigrant New Yorker who defines himself as a rare mix of a producer and a serial entrepreneur with a variety of experience and success within the startup scene, including music, tech and video content. What motivated you to launch your startup? What is it that excites you about what you’re building?

sustainability 98

sustainability mix-use education accelerator 98

StartupNation

NOVEMBER 21, 2021

In the startup world, it’s pitch decks, not business plans that get companies funded. A deck is often the first impression an investor will get at the company, so it needs to look stunning. Making a pitch deck is an art, a science, but most importantly, a story. The deck should achieve three things: It needs to tell your company story.

pitching 122

pitching SaaS mix-use media 122

StartupNation

DECEMBER 8, 2021

In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. Therefore, if you run a business (or plan to start one), it is an excellent idea to look into effective marketing tools to boost your efforts. But first, why is it advisable to use marketing tools in your business?

media 124

media mix-use collaboration creativity 124

TechCrunch

NOVEMBER 5, 2021

Appetiser ‘s site lists three factors for app success: Technology, marketing and design. And while the Australian agency was recommended to TechCrunch via our our survey to identify software development partners for startups , it could just have well have come through our survey to recommend growth marketers, which you can answer here.

founder 91

founder consulting development data analysis 91

TechCrunch

OCTOBER 20, 2021

The Exchange explores startups, markets and money. The company offers “B2 Cloud Storage,” a tool that includes API access for developers looking to back up information, mesh with third-party content delivery networks (CDNs), and the like. ” It does what it says on the tin, for one computer or many.

VC 97

VC venture capital finance financing 97

Entrepreneur's Handbook

APRIL 20, 2021

How to strengthen your digital marketing strategy by combining these spheres. Photo by Dan Counsell on Unsplash Content marketing is a method to attract customers by answering questions that are important for your target audience. But the approach to creating and distributing content is very different.

networking 86

networking strategy creativity SaaS 86

TechCrunch

JULY 28, 2021

Contentful this morning announced a $175 million Series F round of capital, led by Tiger Global, valuing the unicorn at around $3 billion. Contentful, formerly known as a UI-free content management system (headless CMS), now views itself in a broader light. What does it do? Other companies are rather good at that.

media 98

media development ventures networking 98

The Zapier Blog

JUNE 25, 2025

Get started Here, I'll explain what AI automation actually is, why it's useful, and how you can start using it to offload all the worst parts of your job, so you can focus on the human stuff. Table of contents: What is AI automation? Automation used to be the best way to do that.

mix-use 52

mix-use creativity construction technology 52