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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

The 7 deadly sins of startups. Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model. More posts by this contributor. David Cahn.

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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Business challenge: Scaling a SaaS business. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products. Never share your exit strategy with venture capitalists. Here are 11 tips EO members shared: 1.

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It Depends: Why the right fundraising strategy for your startup is never a straight answer.

This is going to be BIG.

Talk to ten founders and ten different VCs and you’ll get roughly about 600 different suggestions as to how you should go about your fundraising strategy. I don’t know what the formula is here, but the numbers and the resulting amount of confusion gets big very very quickly. Why does it seem like there’s an exception to every rule?

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TechCrunch+ roundup: Headcount data study, SaaS sales mistakes, financial close strategies

TechCrunch

For the last 24 months, Thomvest Ventures recorded headcount data for 150 Series A to C enterprise SaaS startups, and we have the numbers. Ackerman says he expects to see another tranche of layoffs in several weeks, after startups hold their Q4 2022 board meetings. Full TechCrunch+ articles are only available to members.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

How to execute an amplified marketing strategy. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff. Let’s talk about the SaaS selloff. to Canadian fintech startups in the first half of the year. Thanks for reading, and have a great weekend. Walter Thompson.

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Inbound and Outbound Strategies

Entrepreneur's Handbook

A Fork In The Road Recently, I’ve been discussing strategy with a number of companies facing a common decision point. A literal fork in the road At this fork, there are two distinct and mutually exclusive types of strategies to focus on. I call them Inbound Strategies and Outbound Strategies. This is rarely successful.

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Zylo, a SaaS management platform, raises $31.5M

TechCrunch

Software-as-a-service (SaaS) subscriptions have become a fixture of the modern enterprise; organizations with more than 1,000 employees use over 150 SaaS apps on average, according to BetterCloud. According to a recent survey from Workato, 57% of IT teams have received directives from the C-Suite to reduce their overall SaaS spend.

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