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How to determine the ideal type of influencer for your social media campaign

Entrepreneurs' Organization

That is good news for brands and marketers who are looking for influencer partnerships to enhance the impact of their social media strategies. In 2021, Statista conducted a global survey among marketing agencies and brands in reference to their marketing strategies. But that is easier said than done. . Mega influencers.

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Truth, Fiction and Media Literacy

Young Leaders of the Americas Initiative

Media Literacy Educator / Sacred Heart University. Critical thinking, critical discourse and — frankly — critical understanding of our media-laden world are essential, universal skills. This balance has been threatened even further by media giants who may not consider the consequences of their actions. References: Pariser, E.

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases.

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The Double Standard of Female CEOs Moving Fast and Breaking Things

This is going to be BIG.

The media certainly seems to have decided which group they’d rather work for. When it happens at companies run by women, the media, disgruntled employees, and their investor board members, burn them at the stake. Or is it that the media just never tells the story this way? Pardon the very intentional expression.)

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Twitter Delivers You 4x More Traffic Than You Think. Here’s Why …

Both Sides of the Table

These were good packages in the pre social media world at helping figure out who was driving your traffic. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. As in they weren’t referred by anybody. In the social media world that tool is awe.sm.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

What about social media? Local SEO refers to an optimization strategy focused on getting your business to appear in the top three results on Google Maps when people search for solutions on the web. Video marketing We’ve seen a rise in engagement with social media and video marketing implementations over the past couple of years.

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What does it take to go carbon neutral as a business?

Entrepreneurs' Organization

As the founder and CEO of AmberMedia —a media company based in Berlin, Germany—Karsten has been working toward carbon neutrality for a decade. Carbon neutrality , often referred to as “CO2-neutrality” or “net-zero carbon,” is the balance between emitting carbon and absorbing carbon from the atmosphere. .