Venture Hacks

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Notes on marketing

Venture Hacks

Marketing is not the task of telling people about your product. Rather, it is the continuous process of generating knowledge that your customers will clamor for. Here are some marketing principles I like to keep in mind: Not being real is the one and only cardinal sin in marketing. Show the product, use the product—skip the grandeur. Marketing with a business goal is always junk.

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How much traction do I need to raise money?

Venture Hacks

How much traction do you need to raise $1M? AngelList’s Ash Fontana has the answer on TechCrunch : Read the post for details and also see these comments by me , Michael Wolfe , and Shallaba.

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Things we care about at AngelList

Venture Hacks

We care about: Eliminating frictions so startups can change the world. Connecting startups with their ideal partners, on the best terms, fast. Building tools for investors to help startups. Telling startups and investors what we would want to know in their shoes. Building products that scale, instead of manual processes or throwing bodies at the problem.

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AngelList new employee reading list

Venture Hacks

I do the onboarding for all new AngelList team members. Part of it is asking them to read the following (many candidates have read these before they even come in for an interview). Culture. Startups are here to save the world. Things we care about at AngelList. Doing the wrong things the right way. Execution. Ask forgiveness, not permission. 1-(wo)man startups.

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Designers at AngelList

Venture Hacks

Must be a 1-(wo)man startup. Must code. Must write good copy. Must be passionate about solving problems for our customers, not “designing.”. Must fix other people’s designs and front-end code on production (people ship whenever they want). Must help our 1-(wo)man startups with their design problems. Must force your help on them when needed. Must take the words of our founders/whomever straight to mocks without worrying about whether we’re going to build it.

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How to be an angel investor, Part 3

Venture Hacks

This guest post is by Tyler Willis , an entrepreneur and angel investor. You can learn more about him on AngelList. For several interesting macro-economic reasons [1], more and more people are becoming angel investors. This is a good thing – it allows more investors to participate in a high-growth (but high-risk) area of our economy. That said, investing in private companies is very different from investing in public companies.

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Pixar President’s Wisdom

Venture Hacks

Some highlights from Ed Catmull’s Creativity Inc. Ed is the President of Pixar. “If there is more truth in the hallways than in meetings, you have a problem. “The desire for everything to run smoothly is a false goal. “The truth is, the cost of preventing errors is often far greater than the cost of fixing them. “Rules can simplify life for managers, but they can be demeaning to the 95 percent who behave well.