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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model.

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4 Indian investors explain how their investment strategy has changed since 2021

TechCrunch

For Ashutosh Sharma, head of India investments at Prosus Ventures, it is paramount for startups to ensure their existence at this time. How has your investment strategy changed? Focus on growth with good economics and don’t “buy” growth, as that will come with poor economics and hence is not sustainable.

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The Changing Venture Landscape

Both Sides of the Table

On the one hand, you’re over paying for every investment and valuations aren’t rational. That used to be called A-round investing. The biggest change for us in early-stage investing is that we now need to commit earlier. However, to be a great VC you have to hold two conflicting ideas in your head at the same time. of the fund.

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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Why more SaaS companies are shifting to usage-based pricing. The consequences of SaaS sprawl: A real-world study. This year, that figure rose to 45%.

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

The opportunity that the company sees has really forced us to reallocate resources and strategy,” said Brown. 4 strategies for deep tech founders who are fundraising. 4 strategies for deep tech founders who are fundraising. Udemy’s new president discusses the reskilling company’s future. “So the TAM is massive.”

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Social care SaaS maker Birdie tops up with $30M

TechCrunch

based caretech software-as-a-service maker, has closed a $30 million Series B funding round led by investment firm Sofina, with Omers Ventures and Index Ventures also participating — the latter reupping its backing after leading Birdie’s Series A last year. Birdie , a U.K.-based In Birdie’s home market of the U.K.,

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TechCrunch+ roundup: VC robotics survey, Visa Bulletin update, SaaS engagement metrics

TechCrunch

Walter Thompson Editorial Manager, TechCrunch+ @yourprotagonist 13 VCs talk about the state of robotics investing in 2023 Vote for TechCrunch in the Webby Awards! ” In this post, he explores gamification strategy and shares ideas for building a “golden cohort” that represents your target audience.

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