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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model. Who needs to work together to make a bottom-up SaaS model work?

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4 Indian investors explain how their investment strategy has changed since 2021

TechCrunch

How has your investment strategy changed? Focus on growth with good economics and don’t “buy” growth, as that will come with poor economics and hence is not sustainable. How has your investment strategy changed? What advice would you give your portfolio startups to continue growing at this time?

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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Why more SaaS companies are shifting to usage-based pricing. The consequences of SaaS sprawl: A real-world study. This year, that figure rose to 45%.

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

The opportunity that the company sees has really forced us to reallocate resources and strategy,” said Brown. 4 strategies for deep tech founders who are fundraising. 4 strategies for deep tech founders who are fundraising. Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models.

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Social care SaaS maker Birdie tops up with $30M

TechCrunch

The SaaS platform provides care workers a suite of digital tools to support their work by streamlining admin and patient management while enabling real-time visibility into care events — helping keep family members informed of important details around their loved one’s care. In Birdie’s home market of the U.K.,

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TechCrunch+ roundup: VC robotics survey, Visa Bulletin update, SaaS engagement metrics

TechCrunch

4 SaaS engagement metrics that attract investors Image Credits: Tetra mages (opens in a new window) / Getty Images Past performance doesn’t always predict future results, but it’s the best place to find customer retention stats that have investor appeal. Cast your vote before Thursday, April 20!

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How To Take the Guesswork Out of Scaling

Entrepreneurs' Organization

And you can leverage two very powerful forms of innovation, sustaining innovation and efficiency innovation, to scale your business. Sustaining innovation Sustaining innovation grows a business’s share of an existing market. It gives your offerings pull. They attract clients because they’re just so dang good.