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Why You Should Embrace the Power of Creativity as You Build Your Empire

Smart Hustle Magazine

Creative is not a word I typically use to describe myself. In my mind, “creativity” was always reserved for artists and designers, both of which I am not. It wasn’t until I launched my small business, Kono’s Kitchen, in July 2020 that I realized creativity is everything an entrepreneur embodies. Creative Beginnings.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

It was clear that there was more opportunity for their research and data products, but they wanted to invest their resources in promising ideas for their target market. The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. PAD P urpose: Why innovate?

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The Future of Prosumer: The Rise of “AI Native” Workflows

Andreessen Horowitz

Few people love the software they use to get things done. Generative AI offers founders an opportunity to completely reinvent workflows — and will spawn a new cohort of companies that are not just AI-augmented, but fully AI-native. And it’s no surprise why. And where are the highest points of leverage?

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Arpeggi Labs banks a16z funding to build web3 music software

TechCrunch

The quest to define what exactly a web3 use case looks like hasn’t always been easy but has allowed plenty of founders to get creative in building out products designed to tap the ethos of decentralization and the business opportunities of the creator economy. and web3 music platforms. .” and web3 music platforms.

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Eight Ben Franklin TechCelerator Finalists Chosen from Erie, Pennsylvania!

Ben Franklin Technology Partners

The eight entrepreneurial teams chosen for the 2024 Erie program represent an exciting mix of products & ideas: Premier Manufacturing – d.b.a Hikes and Hose uses highly sustainable and durable outdoor gear products from recycled fabrics and firehose. first appeared on BFTP/CNP.

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7 EO members share how to mitigate rising transportation costs and shipping delays

Entrepreneurs' Organization

Here’s what they shared: Take creative actions. We’ve taken creative actions to mitigate the damage: Broken down pallets into individual boxes to secure shipping lanes because palletized air freight is being given to larger high-volume companies. We strategically put redundancy in the US in case of China lockdowns.