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Zylo, a SaaS management platform, raises $31.5M

TechCrunch

Software-as-a-service (SaaS) subscriptions have become a fixture of the modern enterprise; organizations with more than 1,000 employees use over 150 SaaS apps on average, according to BetterCloud. According to a recent survey from Workato, 57% of IT teams have received directives from the C-Suite to reduce their overall SaaS spend.

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The 15 Best Strategies for Developing New Business in a Crowded Market

Startup Blogpost

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. In SaaS, it’s not much different. Any new local business could try this.

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4 key areas SaaS startups must address to scale infrastructure for the enterprise

TechCrunch

Startups and SMBs are usually the first to adopt many SaaS products. If you’re building SaaS, odds are you’re holding very important customer data. Here are security and reliability requirements large customers typically ask for: Formal SLAs around uptime: If you’re building SaaS, customers expect it to be available all the time.

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What business should you be building and why you should be building a SAAS startup in 2023

Founder Bounty

YC , one of the world best early stage tech investors, had had its latest cohort which had 65% invested in b2b SAAS startups which shows. We have put a couple of other reasons together why you should be building SAAS startups. Learn more on founderbounty what to do to get it right!

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Having earned “scars and stripes” at various startups, Heskins recently joined “tech for good” company Big Lemon as a part-time head of growth, but still offers her services to other teams as a SaaS and early-stage startup marketing consultant. How do you collaborate with the startups you work with as a consultant?

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

The opportunity that the company sees has really forced us to reallocate resources and strategy,” said Brown. 4 strategies for deep tech founders who are fundraising. 4 strategies for deep tech founders who are fundraising. Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models.

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How to Create a Brand Awareness Strategy That Will Generate Buzz

StartupNation

For instance, some email marketing services focus on specific industries like bloggers or SaaS products. Encourage early excitement with unique strategies. But you can still steal some of Apple’s strategies to launch your new business, instill early excitement in your users, and generate buzz. Make it easy to understand.