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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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How to Communicate Impact Metrics to Investors

StartupNation

This article presents key strategies, backed by expert insights, to help you showcase your startup’s value and growth potential. When our initial customer acquisition costs were higher than expected, we shared this openly along with our strategy to address it. Finally, be transparent about challenges. The outcome?

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What Investors Look for in a Small Business Acquisition Deal

StartupNation

If they come back, refer others, or engage with your content , that’s a good signal. Three Branding Strategies That Made Nutella a Business Success Clean Books and a Solid Track Record While investors don’t expect explosive profits from day one, they do expect clean, reliable financials. If your books need work, don’t wait.

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11 LinkedIn marketing tools to grow your business in 2025

The Zapier Blog

I tried every productivity hack in the book, but the constant switching between "client mode" and "personal brand mode" was burning me out. For example, I asked the AI to draft a post about content strategy lessons using the "Things I wish I knew earlier" format, which saved me 20 minutes of staring at a blank page.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Do more with TikTok's Lead Generation Automate lead tracking Whether you're a B2B marketer or content creator ready to turn TikTok into a revenue machine, you need to understand how to get the most out of your TikTok marketing strategy. So let's dive in. Convert followers into buyers with TikTok Shop. Learn more.

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How to Know if You Have ADD and What to Do About It

Both Sides of the Table

Executive function refers to a number of mental processes that are required to regulate, control, and manage daily life tasks. The greatest book I’ve read on the topic. Every person who suspects they may have ADD should read this book. Amen’s book so I recommend it as your second book.

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How to protect hybrid work cultures from proximity bias

Entrepreneurs' Organization

A best-selling author, his newest book is Returning to the Office and Leading Hybrid and Remote Teams. This cultural best practice is based on guidance I helped develop for leaders at 17 major organizations in implementing effective strategies for a work culture fit for the future of work. Our future is hybrid.

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