Should your SaaS startup embrace a bottom-up GTM strategy?
TechCrunch
OCTOBER 28, 2020
Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. Who needs to work together to make a bottom-up SaaS model work? Caryn Marooney.
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