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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. Who needs to work together to make a bottom-up SaaS model work? Caryn Marooney.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

Bret Taylor is on a roll: On Monday, he became the chair of Twitter’s board, and a day later, Salesforce made him its co-CEO and co-chair. How to execute an amplified marketing strategy. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff. Let’s talk about the SaaS selloff.

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TechCrunch+ roundup: Headcount data study, SaaS sales mistakes, financial close strategies

TechCrunch

For the last 24 months, Thomvest Ventures recorded headcount data for 150 Series A to C enterprise SaaS startups, and we have the numbers. Ackerman says he expects to see another tranche of layoffs in several weeks, after startups hold their Q4 2022 board meetings. How to solve the financial close dilemma: 3 strategies that never fail.

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5 must-have board slides for SaaS sales and revenue leaders

TechCrunch

As a revenue leader at large and small technology companies, I’ve spent the last 15 years attending a lot of quarterly board meetings. This is all necessary because the board meeting is such a high-stakes event. As a wise mentor once told me, no one ever gets a promotion from a board meeting, but people sure do get fired afterward.

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The 15 Best Strategies for Developing New Business in a Crowded Market

Startup Blogpost

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. In SaaS, it’s not much different. Any new local business could try this.

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The hamburger model is a winning go-to-market strategy

TechCrunch

Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Bottom-up SaaS: A framework for mapping pricing to customer value. Bottom-up SaaS: A framework for mapping pricing to customer value. Should your SaaS startup embrace a bottom-up GTM strategy? Why call it that?

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

The opportunity that the company sees has really forced us to reallocate resources and strategy,” said Brown. 4 strategies for deep tech founders who are fundraising. 4 strategies for deep tech founders who are fundraising. Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models.

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