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Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Startup Blogpost

The focus on digital marketing came naturally as the landscape shifted online, and I saw how data-driven strategies could give startups a competitive edge, especially in industries like wellness, which require a deep understanding of consumer needs and trust-building. Another important aspect is data-driven decision-making.

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Eight accounting tips every Kiwi startup needs to know

NZ Entrepreneur

In this blog, we’ll break down everything you need to know, from choosing the best business structure to getting professional help. It outlines the strategies that will be employed to achieve short-term and long-term goals, providing a roadmap for growth and sustainability. Don’t worry, we’ve got you covered!

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“I think viewing your board as an audience to be ‘sold’ to instead of a partner in your journey will orient your board to be less trusting and collaborative.” Five Questions with Nilam Ganenthiran, Former President of Instacart

Hunter Walk

We developed a friendship as part of our Board service and a recent blog post of his made me think I wanted to learn a bit more about his Instacart experience. Apoorva was looking to bring on a non-technical co-founder as he entered YC, and my epic bad decision was not to jump at the opportunity to join Instacart at that moment.

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“AI Agents for Small Business: The Ultimate Guide to Automation and Growth”

American Entrepreneurship

AI agents are now an important component of a small business’ marketing strategies and improving the performance of marketing teams that can lead to a sizeable cost reduction. Tools like HubSpot and Salesforce Einstein use AI to analyze customer behavior, predict sales opportunities, and automate follow-ups.

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Swayam Doshi, Founder, Suspire

Startup Blogpost

Swayam Doshi, Founder, Suspire Swayam, welcome to Startup Blog Post! After years of working in strategy and marketing, I realized that I wanted to channel my skills into a venture that aligned with my values. Can you share a specific example of a creative bootstrapping strategy that yielded impressive results?

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From AI-friendly to AI-first: How Zapier is transforming hiring and onboarding

The Zapier Blog

We want everyone to have an opportunity to meet our AI fluency bar. Every new hire will learn how to use Zapier as well as our savviest enterprise customers can: identifying opportunities, building AI-powered workflows, and embracing a "builder mindset" from day one.

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AI metrics: 6 ways to measure AI performance

The Zapier Blog

" Uncovering this gap was fundamental in helping Syed reshape his AI strategy: "Rather than chasing higher accuracy on isolated questions, we invested in contextual awareness and conversation memory. " "This metric allowed us to quantify the real-world success of our AI strategy," Viraj explains. "We