Remove market-research-on-the-cheap
article thumbnail

Here’s How to Do PR on a Budget

Both Sides of the Table

But of course it’s hard to advise people that they should do PR without a guide to how to do it on the cheap or how to do it at all. It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. When to start PR?

pitching 319
article thumbnail

Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Advertising will be Integrated

Both Sides of the Table

Check out this chart from eye-tracking research conducted by the usability guru Jakob Nielsen published in this piece. Check out this chart from eye-tracking research conducted by the usability guru Jakob Nielsen published in this piece. And market research seems to confirm this. Banner Ads. Holy Shiitake !

media 352
article thumbnail

How to leverage organizational storytelling in shaping culture

Entrepreneurs' Organization

Oakes is the CEO and co-founder of i4cp , the leading HR research firm, and has been a pioneer in the human capital field for the last 25 years. Sharing your company’s story can have a powerful and long-lasting impact on company culture —especially during times of change. So, what are some best practices to follow?

culture 225
article thumbnail

5 Tips for Smart Scaling

Entrepreneurs' Organization

Take time to lay out a plan that’s well-thought-out and well-researched. You’ll need to coordinate more employees, keep more projects and tasks aligned, and find a way to manage an ever-increasing amount of marketing materials. Scaling your business typically is not cheap. You’ve started a business, and it’s taking off.

advice 141
article thumbnail

How to start an online business and where to start in 2023

Founder Bounty

It requires the right market research and understanding of what kind of business model fits your target audience, as well as taking advantage of technology like search engine optimisation (SEO). Start blogging around the theme your business is going to be about. A blog could be a unique feature of your website.

advice 98
article thumbnail

The best pipeline management software in 2025

The Zapier Blog

Based on dozens of hours of testing from me and the Zapier team, as well as lots of research into what makes the best pipeline management software, these are my picks for the best pipeline management tools—other than the monkey wrench. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.