Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Companies like GeoCities & Tripod built tools that let you publish web pages that could be discoverable by others.

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StartupNation

JUNE 6, 2025

At this point, I’d like to draw your attention to the words of Stanislav Khilobochenko, VP of Customer Services at MacKeeper , who highlights the importance of customer segmentation by technographics (tech tools and devices). Pro tip: Affiliate partnerships are the easiest way to break into sales with practically zero marketing expenses.

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leadership networking entrepreneurship accelerator 95

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. Companies like GeoCities & Tripod built tools that let you publish web pages that could be discoverable by others. Was it massively better software, better companies, better markets? Plaxo & LinkedIn. It was mostly timing. The Present Era.

networking 318

networking mix-use innovation development 318

StartupNation

MAY 23, 2025

Event planning Dropshipping Handmade crafts selling Pet sitting Social media management Repair service Blogging/vlogging Alternatively, consider more revolutionary business ideas like AI automation consulting or podcast-editing services. But you won’t actually need much. 8 Ways to Make Money on Social Media Arm yourself with a toolset (free!)

media 78

media B2B marketing mentorship collaboration 78

Both Sides of the Table

MAY 19, 2013

Jonathan Strauss took this issue head on in a blog post that I believe every startup founder should read on “ Replacing Oneself as CEO.” I know because I marked the occasion with a blog post on how to have a great VC meeting. Do we optimize for “social sharing tools” or merely for back-end analytics?

peer-to-peer 303

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StartupNation

JUNE 6, 2025

At this point, I’d like to draw your attention to the words of Stanislav Khilobochenko, VP of Customer Services at MacKeeper , who highlights the importance of customer segmentation by technographics (tech tools and devices). Pro tip: Affiliate partnerships are the easiest way to break into sales with practically zero marketing expenses.

leadership 86

leadership networking entrepreneurship accelerator 86

American Entrepreneurship

FEBRUARY 26, 2025

This article provides key steps to gain visibility on the internet for your company and a marketing budget estimate based on the scale of your efforts, your industry, and whether you handle tasks yourself or outsource them. Engaging content Blog posts, FAQs, and detailed product or service descriptions build trust and credibility.

media 52

media strategy B2B marketing entrepreneurship 52

Both Sides of the Table

MARCH 1, 2011

If you get a moment, as a favor to John for having produced such wonderful notes I’d be grateful if you would check out his most excellent startup blog The X Factor. I appreciate the write-up and your continued support of this blog. Thank you, John. Why AltaVista Failed To Become as Successful as Google.

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Both Sides of the Table

JUNE 28, 2015

I feel more connected and less marketed to. I know a lot of people use different tools for that. MediaREDEF – In a world of aggregators and social sharing tools I love the hand-crafted, mixtape nature of MediaREDEF. Only tool I love but don’t use. Still want to port my blog their.

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This is going to be BIG.

MARCH 1, 2010

Content companies, for example, should be able to amass traffic and sell advertising on a bootstrapped budget before they come close to seeking equity financing—because you can, and because that’s the market expectation and that’s what your competitors are already doing. Maybe you meet a CTO who is tired of working with ad agencies.

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Both Sides of the Table

JANUARY 28, 2012

” Part of the beauty of blogging that in two sittings Fred was able to influence what was built over the next 12 months. I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. I’m digging LinkedIn’s new mobile product. I hope so.

real estate 334

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Entrepreneurs' Organization

JULY 7, 2017

I “hired” a friend as my vice president of marketing and we rented my micro machines to classmates for a penny per night. To market our newly minted business, we created a company newsletter, frequent shopper reward cards and even promotional brochures! I learned how to leverage my marketing team’s time and budget to 10x their impact.

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American Entrepreneurship

MAY 21, 2025

Five top AI tools are presented that have directly increased the productivity of staffs and departments of small businesses. Whether you’re a solo entrepreneur or managing a growing team, integrating AI tools can significantly reduce manual workloads and unlock new growth opportunities.

media 52

media entrepreneurship support sustainability 52

The Zapier Blog

JULY 3, 2025

It means connecting AI tools—like ChatGPT , Claude , or custom models —to the apps and systems your team already uses, so they can help you automate repetitive tasks, surface better insights, and move faster. Think of it like plugging smart functionality into the tools you already use. AI can knock out repetitive tasks in seconds.

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support coworking opportunity creativity 59

This is going to be BIG.

MARCH 17, 2010

They all basically have to market themselves on their own (except for the post origin links) and while Twitter integration with their stuff is deep, the value they add to the core Twitter on-site service offering is slight. It’s the easiest, slickest site creation tool I’ve seen. These services, however, live outside of Twitter.

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The Zapier Blog

JUNE 12, 2025

Those are all examples of email marketing. Every industry benefits from email marketing. But to do email marketing right, you need a game plan. In this guide to email marketing automation, we'll walk you through what it is, how it works, best practices, and how you can get the most out of it with Zapier. Learn more.

strategy 98

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Red Rocket

FEBRUARY 13, 2023

I was curious what her startup founders were seeing, in terms of the best marketing strategies they are successfully using today. And, we are both pleased to share those learnings with all of you, to help you with your own marketing efforts. Alyssa was kind enough to interview ten of her founders, to get those learnings.

strategy 114

strategy startup collaboration hospitality 114

Entrepreneurs' Organization

NOVEMBER 9, 2018

For example, I was able to expand my business by creating a stronger presence on LinkedIn. You’ll need to coordinate more employees, keep more projects and tasks aligned, and find a way to manage an ever-increasing amount of marketing materials. Invest in the tools to keep everything organized earlier rather than later.

advice 141

advice investing investment capital 141

Entrepreneurs' Organization

JANUARY 21, 2017

As business owners, many of us believe LinkedIn is the social channel to be on. I’m not here to have a pros and cons argument about LinkedIn vs. Instagram vs. Facebook vs. Snapchat, because any one of these channels is a wonderful medium to expand your reach, brand, persona and even company culture. So, I did some exploring.

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Entrepreneurs' Organization

DECEMBER 15, 2017

So, the company uses how-to articles to share business and marketing expertise. Below is another example from the EO Octane blog. . One of the popular marketing platforms, Kissmetrics, uses infographics as one of its main content types. The best tools for post and website analysis are Google Analytics and Hotjar.

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Entrepreneurs' Organization

AUGUST 12, 2018

Not only are you responsible for day-to-day operations and deliverables, but you also play the role of marketer, sales person, and human resource manager—among many others. If you’re worried about communication and collaboration, make use of the many tools now available, like collaboration software and video chat.

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collaboration consulting entrepreneurs media 130

Feedough

MARCH 15, 2021

If you’re engaged in business, LinkedIn is a goldmine for you. LinkedIn has resources for all. Moreover, today, there are influencers on LinkedIn as well. And even those who don’t tag themselves as influencers tend to use LinkedIn posts for their own benefits. Welcome, Inlytics. The Concept. The Offering.

startup 98

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David Teten VC

NOVEMBER 18, 2021

One of the first decisions we had to make in setting up our new VC fund, Versatile Venture Capital , was our CRM and marketing technology infrastructure. . HubSpot replicated all the major functionality we were using from all the CRM/martech tools I just mentioned. Salesforce) and a marketing platform (e.g., Hootsuite).

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venture capital capital ventures VC 123

The Zapier Blog

JUNE 9, 2025

As anyone who's ever seen a cartoon plumber knows, the best pipeline management tool is a monkey wrench. But if you want to know the best sales pipeline management tool, unfortunately, you should probably read the next several thousand words of in-depth software analysis.

construction 52

construction board support enablement 52

Red Rocket

SEPTEMBER 6, 2023

Effective marketers know the "trinity" of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned media. This post will demystify these channels for you, to ensure you are effectively marketing across all three.

media 118

media creativity strategy networking 118

Smart Hustle Magazine

NOVEMBER 2, 2021

Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also very effective in tracking ROI & advertising spending while offering flexibility in planning marketing campaigns. The top 20 digital marketing trends. Search Engine Marketing.

media 127

media B2B marketing strategy communities 127

Entrepreneurs' Organization

JANUARY 9, 2016

Failing is scary, so many entrepreneurs spend precious time and money perfecting a product or service before they launch it to the market. When launching my idea, I followed the path of most entrepreneurs: I went to my network of investors, who were experienced and familiar with my work in the businessto-business market.

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peer-to-peer entrepreneurship advice entrepreneurs 100

TechCrunch

DECEMBER 3, 2021

Less than 10% of people on LinkedIn don’t have an education that surpasses high school, despite 87% of developers having taught themselves a new coding language, framework or tool without formal education. Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain.

education 92

education frameworks development culture 92

Entrepreneurs' Organization

MARCH 22, 2016

in 2007 during the collapse of the housing market, precisely because I believe change and chaos breed opportunity. We publish consistent updates on our business, provide a monthly real estate newsletter, and share customer service tips and advice with regular blog posts, videos and radio appearances. I started TitleSmart, Inc.

real estate 100

real estate energy opportunity media 100

David Teten VC

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

technology 95

technology investing investment VC 95

Tomasz Tunguz

MARCH 7, 2013

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it’s a false idol. In order for content marketing and blogs to be effective, the writing must have a target audience in mind.

startup ecosystem 40

startup ecosystem education startup founder entrepreneurs 40

TechCrunch

OCTOBER 3, 2022

On September 28, LinkedIn released its Top Startups list, which is its self-described annual ranking of 50 emerging U.S. LinkedIn went on to offer further insights on each of the companies and some examples of the roles they are looking to fill. Among the positions it is hiring for are Real-Time Analyst and Lifecycle Marketing Manager.

ventures 99

ventures startup real estate networking 99

Entrepreneur's Handbook

APRIL 24, 2021

Think how much faster you will be able to go, and therefore have more runway to iterate to product-market fit. Outline what is the problem, solution and the market. No-code or low-code tools have come on leaps and bounds in recent years (such as Bubble.io). Or use a tool like Mockingbird to get started.

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founder startup pitching networking 140

StartupNation

NOVEMBER 9, 2021

Almost all digital marketers have had the same issue at some point. Before we get into them, however, let’s tackle the different benefits of digital ads (although you might already be familiar with them), as well as the six types of digital ads in case you’re open to the idea of incorporating them into your marketing efforts.

media 138

media strategy investing investment 138

Gust

SEPTEMBER 27, 2014

In order to be competitive, a company needs to have just about everything in place, from its product to its team to market traction, before it is ready to seek funding. With that background, here are 30 tips to help you make the most of Gust: Subscribe to the Gust Blog , and go back and read the past posts.

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StartupNation

JUNE 20, 2021

Save that sort of brand awareness for advertising or marketing campaigns. Using content as a teaching tool. Some individuals use thought leadership as a tool to educate readers. Think blog posts , articles on third-party websites relevant to your industry, case studies and white papers.

leadership 105

leadership education media advice 105

TechCrunch

JULY 29, 2021

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with.

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